“The Great Indian Kitchen Festival” is now back again by giant hyper market brand “Big Bazaar” (Future Group). This Kitchen festival is already commenced from 9th July, 2012 and will finish on 31st July, 2012. It is covering totally range of Kitchenware, also guide about kitchen makeover tips.
There is an organized contest where customers will have to submit their kitchen photo & fill up participation form, and chance to win of “Best Kitchen Prize, Creative Kitchen Prize and modest kitchen prize. For more details, you can visit your nearest Big Bazaar Store.
Festival Period: - 9th July, 2012 to 31st July, 2012.
It is really nice concept and innovative promotional strategy is being used by Big Bazaar, kitchen is most favorite place for women or it can also be says that kitchen is most closet friend for women where they are caring much, organized well, they always tries to makeover more convenient.
Recently, a week ago television commercial campaign has been released, where it shown all range of quality kitchenware with family. Big Bazaar is the only hypermarket brand which is always coming with innovative strategy with the consideration of consumers benefit. It also gives customers intrinsic value, increase brand equity & customer satisfaction.
Advertisement Link of “The Great Indian Kitchen Festival” :-
Big bazaar may be coming with another various offer on the festival of Independence Day, Janmashtami (Born of Lord Krishna), as well its regular campaign is going on every week of Wednesday which is known as “Wednesday Bazaar “.
Overall, it can say that among the other competitors brand, Big bazaar one of the utmost active brand (Hypermarket category in India) which is focus on consumer behavior, understand their needs & demand.
Wait n Watch for next Innovative promotional offer in upcoming festive season…