Monday, November 5, 2012

Go Do Something Wonderful by INTEL


Great journey started from “Sponsors of Tomorrow”…

Got Enormous succeed by “Sponsors of Tomorrow”…

Built up strong brand equity where consumers are being getting “value for money” by “Sponsors of Tomorrow”…

Consumers / customers are being much satisfied by “Sponsors of Tomorrow”…

We have been always seems “well-advanced technology & highly innovations in “Sponsors of Tomorrow”…

Still, universally existence as global market leader of “Sponsors of Tomorrow”…

Always feeling highly passion & awakening by “Sponsors of Tomorrow”…

But, now “Sponsors of Tomorrow”… becomes “Today” as “Go Do Something Wonderful”. Yes, world’s largest processor maker brand  Intel have been changed its Tagline & now try to take re-position in “Well-Advanced Technology” market by doing something wonderful.

New Tagline of Intel: - “Go Do Something Wonderful”.

Major Market players: - Intel & AMD.

Brand Analysis:-
Universally, “Go Do Something Wonderful” campaign is initiated by world’s largest processor maker brand “Intel”.  Intel is conveying message that you can make wonderful story from simple picture or simple thoughts and ultimately the aim is to do something wonderful, to create something wonderful. Now, it is a time to do something where you can create or re-create anything and give born of new things.
We can say that Intel brand itself has re-created tagline from “Sponsors of Tomorrow”.  When brand itself can enable to make story/re-create/do something wonderful, why can’t we? Thus, same thing is being exploring by Intel & awakening to all.

Intel has itself lot of passion for developing or innovating new things and this campaign is transforming passion to you in order to do something wonderful. 

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Started journey from Intel 4 Bit, 8 Bit 32 Bit & 64 Bit processors, Intel Pentium 1, Pentium 2, Pentium 3, Pentium 4 processor, Intel Xeon, Intel Celeron M, Intel Pentium M, Intel Dual core, Intel duo to Core, Intel Core to duo,  Intel Core i3, Intel Core i5 and now Intel Core  i7. What’s next? That’s why “Go Do Something Wonderful’…


Globally, More than 90 % people are much aware with ‘Intel” brand start from 10 – 12 years old + because highly coverage of market, result oriented brand, always coming with well-advanced technology as well as also doing branding campaign at 360 degree concept on TVC, digital, OOH, Print media etc.
Whereas AMD brand has one of the biggest lack is awareness. If you shall be asking about Intel latest or last one processor, you shall get positive & right answer. But, the same question will be asking about AMD processor, the ratio will be lower than Intel.

Overall AMD processor is good one & also it has been improved much as heating purpose where consumers were doing complain regarding much heating. However, it has required building up trust, strong result as well as generating awareness.  When AMD processor are introducing any new things, fewer are came to know about new things. Therefore, this factor can be biggest threaten /weakness for AMD brand.

 The development of technology is endless or infinity, it will be coming more n more advanced where not only Intel but also other brands like Apple’s iPhone, iPad, Tablet, various Mobile phone, Operating system (Windows, Android), Computer Desktop & laptop are being becoming with advanced technology as well as advanced features.

Intel new tagline as well as brand campaign & concept is really awesome that awakening, giving an inspiration towards success. If one can do something wonderful, why can’t we? The other important thing is that this campaign has been released universally across the global with same message & same tagline.

 So, are you ready to do something wonderful?  If yes,

“Let’s Go Do Something Wonderful”…

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