Start Healthy, Stay Healthy Initiated by Nestle India

Today, CSR (Corporate Social Responsibility) is playing vital role to build up brand image and now-a-days companies are actively participating in various CSR activities in order to enrich strong brand identity, corporate identity, trustworthiness etc. And, companies are also spending s few % budget on CSR activities out of total marketing budget, likewise also being spending on online/Digital (Social Media) too.

Prominent brands CSR Activity Like:-

Tata Tea:- Jaagore.com (Awakening)

Times of India (Publication):- (i) Lead India, (ii) Teach India

Stayfree (P& G):- Supporting UNICEF India with campaign ‘Women for change”

And many more you can add…

As WHO (World Health Organization) is celebrating every year “World Breastfeeding Week from 1^st Aug. to 7^th Aug. and during this August 2013 of 1^st week,  Nestle India has also initiated awesome campaign “Start Healthy, Stay Healthy’ on ‘Breastfeeding’.

Nestle India has mission & vision itself on “Health n Wellness” and tagline itself representing vision “Good Food, Good Life”.  On right time, Nestle India has released campaign on “breastfeeding” as a Social Responsibility. Mothers is already aware the process & benefits of breastfeeding to keep baby healthy. However, the gap is already there across the world & its result goes into negative due to lack of proper and exclusively breastfeeding.

This can be first company in India who has launched special campaign on “breastfeeding” where you can join on “Starthealthystayhealthy.in’ & can spread awareness too. In this campaign, it has chosen special “pink” color which represents compassion, nurturing & universal love. Whereas in advertisement is highlighting with pink color “Superbaby when breastfed, it shows”.

For more information about campaign:- https://www.starthealthystayhealthy.in/breastfeedingweek/

Overall Nestle India has executed influensive strategy & initiate creative campaign which is really required to spread more n more. The lack of mothers is just implementing regular & exclusively six month. It has come to know from survey that major mothers is stop breastfeeding from 3-4 months but actually it must be at least 6 months exclusively to develop immune system & keep baby healthy.

For more information & Survey on Breastfeeding of 2011:-

http://www.healthcare.philips.com/pwc_hc/main/shared/Assets/Documents/avent/Global_barriers%20_to_breastfeeding_Survey_2011.pdf

Television Commercial Link:- http://www.youtube.com/watch?v=E1jcLW8gP8Y

In TVC, how it has shown cute, happy & healthy baby which is conveying precise & wonderful message that “every mothers know when breastfed, it shows – baby stay healthy”.  

When you will see this advertisement, I can assure say that smile will definitely come on your face & feel happy. So, if by watching this advertisement you feel happy with baby then just think how will you feel when mothers is breastfeeding exclusively to her baby & looks healthy?  The answer will be : Happy ! This is the “STRATEGY” executed by Nestle India…

I would like to say that spread awareness of “Exclusively Execution” on breastfeeding rather than on breastfeeding.

So, one day we can Say with Smile “Baby Healthy, Mothers Happy”!!!