World’s leading micro processor & chipmaker brand Intel
has started journey from “Sponsors of tomorrow’, and recently initiated as “Go
Do Something Wonderful” that created awesome campaign & taken re-position.
Intel brand is definitely deserving on “Go Do something wonderful” and always
coming with innovation, advance technology where consumers can willingly accept
& adopt it as well as also getting high performance with quality result.
My Previous Article :- http://www.viragbrand.blogspot.in/2012/11/go-do-something-wonderful-by-intel.html
Recently, Intel has initiated wonderful campaign “My
Discoveries” and introduced as on - ground promotional activity in India. This
campaign is introduced across in 40 cities of India which is targeting to youth
as well as also corporate consumers.
Brand Strategy:-
First time, Intel is being used on-ground promotional activities where it can
direct connect & interact with end users / consumers, it can show brand
performance with multiple task & consumers can get vast information about
advance technology & its usage, how it is as convenience etc. by representing
demo.
In addition to, Intel is also offering some promotional free
offers & integrated with Asus, Toshiba, Lenovo Reliance digital, Ditto TV,
MacAfee Antivirus, Hungama.com and Reliance Netconnect. First, time Intel is
being launched such promotional offers & on-ground brand activation.
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| Print Campaign - At Bottom mentioned Promotional offer |
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| Source Afaqs |
Today, many brands are already launching on-ground
activities in order to connect with direct consumers. In India, it is getting
good feedback of various promotional strategies like Road show, Mall Activity,
Live Small Event or concert, Society Activity, Free Seminar or conference etc. Today
is scenarios like if you want to building up your brand or launch new product, you
must have to come on-ground and represent your product / brand towards targeted
consumers. In on-ground activity, it is chance to understand in-depth consumers,
can take survey & review from consumers, and analyze how consumers are
being accepting & adopting your brand,
Intel is well-know brand globally and already released
various campaigning s on TVC, Print media; Outdoor media, Digital media and now
thought to come directly interact with consumers, represent “Intel Discoveries”.
And, next step may be to connect with CSR (Corporate Social Responsibilities).
“My Discoveries” campaign can build up strong brand image
& make much Trustworthy where consumers can brand loyal.
Share your view…
Let’s Discover New …
