World’s leading & No. 1 brand in oral care industry ‘Colgate’,
Colgate Pamolive India has rolled out with awesome innovation in oral care
segment with brand extension & introduced New Colgate Visible White, and
add ‘beauty’ in oral care segment.
Colgate Toothpaste
Brand Range (In India) & its features:-
Colgate Total: -
Get complete 12 hour Germs protection & prevent from Gingivitis, stains,
plaque, Cavities Tooth & Root, Tartar, weak enamel, Gum inflammation &
bleeding and bad breath.
Colgate Max Fresh:
- Contains menthol for fresh breath, white teeth and fight cavities
Colgate Active Salt:
- Fight against Germs for healthy Gums & Teeth
Colgate Sensitive: -
Relief from pain of sensitive teeth (if consumed sweet, sour, cold, hot food),
maintain whiteness of teeth, fresh breath.
Colgate Kids: -
For kids available in two flavors. Contains fluoride for cavity protection, sparkling
colorful gel and freshens breath
Colgate Herbal: -
Herbals base – strong teeth & healthy Gums
Colgate Cibaca: -
For Family protection – strong teeth &s fresh breath
Colgate Maxwhite: -
For whiten teeth, Fresh breath and fight cavities
Colgate Sensitive
Pro-relief:- Made from Pro-Argin Technology which gives instant & long
lasting relief from pain
Now, introduced Colgate
Visible white: - With an advanced whitening formula, 1 shade whiter teeth
in just 1 week.
For more info:- http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp
Branding: - New
Colgate Visible White which is mainly segmenting to those who are beauty &
fashion conscious. People are consuming various cosmetics & personal care
items (For body, skin, face, hair etc.) in order to seem beautiful /handsome.
But now Teeth are being also included in beautiness while you will be giving
smiles. Yes, Colgate Visible White toothpaste will be making your teeth whiten
and brand is being endorsed by Bollywood star Ms. Sonam Kapoor.
This campaign has been released across India with 360 degree
marketing & communication (Print media, Electronic media &OOH media).
The TVC conveying simply message that teeth will be shining, brightening &
whitening while you will be smiling and it gives an addition in your
personality & beautiness.
Advertisement Link:
- http://www.youtube.com/watch?v=v9hnEui_AkA
Core competency: -
Brand is appealing that 1 shade of teeth will be whiter in just 1 week. It can say that entire brand’s success
& failure is depend on result in 1 week. No doubt that Colgate is No.1
brand in oral care segment but still it is depending on result & response.
And this is totally new segment or it can say experimental strategy is being
used by Colgate. Presuming that if results will be positive & good feedback
received by brand, then vast opportunity to cover this market because yet no
any rival brand forayed in this segment. This
can be considering as premium brand for those who caring much about beauty
especially Film, Fashion & Corporate industry.
Really, innovative & customized product introduced by
Colgate Pamolive.
Good Luck to Colgate Visible White & expecting to get
success with positive result.
Colgate Visible White
– Shining, Brightening, Whitening & Smiling!
