Online Classified : Olx V/s Quikr

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                                   Mobile Apps, Download Quikr V/s Olx!

Mobile market has been evolved the entire living life style as well as made change in consumers psyche & perception level where consumers can easily get more than 70-80% items through the mobile.  Amongst the all medium, Mobile (Including all sorts of mobile), Social Media & Digital Media are very prominent as a separate medium despite of part of Digital Marketing.

Olx & Quikr are an online classified advertisement medium and became meeting point for consumers to consumers. Both brands have been changed entire scenario of classified advertisement category within 8-10 months and aggressively active in-context of brand awareness and consumers experience with online classified in Indian market.

Founded: - Olx in 2006, Quikr in 2008

Total Online Classified Market in India: - Appx. INR. 1500 to 1800 Crore

Quikr & Olx having identical strategy stuff towards target audience like:-

(1)  Meeting to consumer to consumers only

(2) Take a photo of used goods and upload in free cost on site

(3)360 degree Brand activation & communication campaigning strategy including TVC, Print, OOH, and Digital.

(4) An identical communication in both of the campaign ‘Sell’:-

 Quikr communicating message: - ‘photo khech, quikr pe bech’ i.e. (Take a photo, sell on quikr)

Olx communicating message: - ‘phone ko banao sell phone i.e. (Make your phone sell phone)                  

(5) Subsequently 2^nd phase of brand campaign conveying similar message is that ‘earn from home by selling used goods’.

One of leading e-commerce retailing brand Flipkart which is selling solely new goods online and recently it has integrated with Olx for joint marketing campaign, also have already been initiated few campaigns. The endeavor is urging consumer experience by offering sell used products on Olx and buy new brand from Flipkart. This integrated strategy is like ‘value-for-money’ for not only consumers but also brand too which will be also influencing on cost too.

Flipkart tie up with Olx Advt.

 Though, still it is an essential to develop trust in consumers mind for online classified buying. Both the brands Quikr & Olx have created online classified market in India as well as enriched brand awareness, few categories are being successively well like Job, Real Estate, Mobile phone, other IT products, electronics & furniture stuff, Car & bikes  etc. More than 50% traffic approaching through mobile apps in which mainly between age group 18 to 35.

However, personally I have observed there are numerous complained from consumers who have not been satisfied due to various factor and consumers are also responsible themselves due to their mistaken. I would like to suggest that consumers must have to read buying & selling safety tips before make any final decision or process.

Safety Tips: - http://www.olx.in/safetytips.php

Consumer dissatisfaction is always leaving bad impact on brand image despite of effective brand campaign & selling strategy. Total internet users in India 137 million (Appx.) and out of them only 18% people are buying online (2013 figure). Hence there is enormous opportunity & online buying trend is being increasing in India. It is also influence on newspaper classified because slowly consumers are being diversifying into online classified.

Olx & Quikr should try to launch campaign on safety tips in order to build trust as well as consistently focus on best services where consumer does not have any chance to make complain and if any complain then immediate to take action & resolve it. Only Consumers satisfaction can build brand strong, higher brand vale, and make brand ‘Trustworthiness’.”

In any social media strategy, the most significant element is that consumer/customer conversion ratio (New, Existing or Repeat customers), consumer satisfaction ratio, involvement or interaction metrics with customers rather than increasing page views or unique visitors, no. of fans, followers, likes, favorites, pins etc.

Brand value/equity is always measuring primarily on consumer / customer satisfaction!