Tata Tea...Jaagore.Com : Brand Activation

Innovative transformations of CSR campaign from political to Social with remain an equivalent message by ‘Jaagore.com’ which is entrenched CSR brand of ‘Tata Tea’. The TVC campaign of ‘Jaagore’

is being released consistently innovative, clutter-breaking & influential since initiative taken by  Tata Tea towards creating an awareness of current affairs and it became a separate brand identity which is integrating directly to Tata Tea.

In Recent, Tata Tea has released new Jaagore 2 campaigns on social current affairs by creating concept of ‘Alarm bajne se pehle Jaago i.e. (Awake before the alarm ring)’ which is silently representing of ‘brand strengthens’ through CSR strategy and it keeps you awake & aware incessantly, when you sip Tata Tea. 

NEW TVC:-

https://www.youtube.com/watch?v=gRA4wYsqA5c (Pre-Activism)

https://www.youtube.com/watch?v=fzNfj3xEeT4  (World Save Water Day)

In India, Tea is not only just Tea but Tea is perceived as supportive conscious tool and highly integrates with psychological dynamics like (Mentioned some practical dialogues):

(1) Frequently, people talking that my mind will not work until I will not drink a Tea

(2) If any one individually forget or doing mistake in work, people saying that today didn’t you drink tea in morning or since morning!!

(3) Feeling like headache / stress, let’s drink Tea or while reaching at home, first drink a cup of tea.

(4) Remaining work will do later on after tea break.

More even, sales/marketing dept. people are drinking more tea during the sales closing in order to relief from stress.

Tea brands campaigns are more emphasizing on taste, happiness & origin of tea leaves whereas flavored tea brands campaign are representing health advantages which are emotional but exceptionally influencing.  However, it should required highlighting little more on ‘refreshment/attentive’ by different way.

Tata Tea Jaagore.com is an incessantly influencing on ‘awake’ since launched which is a core part of tea features and it is signifying that the brand activation is directly integrated with CSR.