Online Food Delivery : Swiggy

Almost a decade ago, Domino’s pizza had been conceptualized campaign of guaranteed 30 minutes pizza home delivery, while today consumers are getting online food delivery at home from their choice of restaurant through leading brands Swiggy & Zomato. Especially  Brand Swiggy has revamped this concept with advance tech, features &  consumers convenience  of which seems result is growing successfully.

Key Highlights: Increasing ‘Online Food Delivery Trend’ in India:

• Quick, convenience delivery at your door step & avoid long queue in restaurant.
• Easy & Hassle-free ordering process.
• Live order tracking facility.
• Avail facility of ‘No minimum order value’ especially in Swiggy only.
• Various offers/discounts/promo codes on desire restaurants which keeps billing cost-effective.

Age Group 18 to 30 years: Online food order ratio is higher during Week Days

Age Group 18 to 40 years: Online food order ratio is higher during Week Ends

Key Market Players: - Swiggy (Market leader), Zomato, Food Panda, Uber Eats, Fassso’s, Fresh Menu 

Orders coming from: > 80% contribution coming from Bangalore, Pune, Hyderabad, Mumbai, Kolkata, Delhi & Chennai.

Television Commercial:-

https://www.youtube.com/watch?v=pBh6dUYmwW8

Since launching the campaign by Swiggy which conveying message that ‘No minimum order value’ required, the entire trend has turned the way like at least once a time, any consumers are willingly  try to give an order of food online and get the experienced.  

Swiggy has been changed the entire trend of online food delivery market and created tough competition between rivals where (1) % of Profit Margin is very thin and (2) Investment is very high on Tech to manage on-time delivery services.  Though, online food order market is growing double times within the year only and daily no. of orders volume is being increased.

In order to sustain in the competitive market as well as brand loyalty, it must needed to emphasize on the utmost significant features which will increase the volume of daily orders repeatedly:

(1) On-time delivery services

(2) Precise packing quality

(3) Delivery Executive greets towards consumers

(4) Easy Transaction process

(5) Accurate Address /Location Finder Tech

(6) Quick Customer care services

Trend changing process is becoming very faster across the industry as changing the consumer lifestyle which seems more customized, tech savvy & convenience, admired brands like Paytm, Amazon, Fogg, Patanjali, Uber/Ola Cab, Swiggy etc. have been changed the entire market trend.