Soap to
Sanitizer journey, Lifebuoy identity remains unchanged as ‘Germs
Protection’. Lifebuoy is more
emphasizing towards CSR activities since few years and making efforts towards
changing habit of handwash. And again, Lifebuoy has rolled out with unique
& innovative CSR campaign during the Durga Puja festival, and specific
given the campaign name as ‘Germ Nashini – i.e. Germs Removing – Hand Sanitizer
Dispenser.
Overall
campaign is very precise & decent, but the core concern part is that how
it’s been executed by expressing the reality. Its fact that lot many people are
not washing hands while taking ‘Bhog’ hence, every time Lifebuoy is making
efforts to change your habit through innovative ideas which is realizing the
significance of ‘handwash’.
In 2013,
Lifebuoy had also been done an excellent campaign which urge to change your
mind.
Any type of
innovative brand campaign can bring the change only when it is accepted by
audience, and it becomes more exciting when it’s connecting directly with CSR.
Most astonishing brands which are always coming with an innovative CSR concept
which is connecting you directly on practical way: Like Tata Tea (Jaagore.com),
Fevicol (Todo nahi, Jodo), Lifebuoy (Wash hand before eat).
Mostly two
type of CSR campaign is being launched by Brands:
(1) CSR
campaign where there is an indirect connectivity between brand & CSR
communication (Like Brand Name Institute/offering scholarship, blood
donation camp sponsored by brand etc.)
(2) CSR
campaign where there is direct connectivity between brand & CSR
communication (Like brand & social message having direct strong
relevance
In any CSR
campaign, one thing should keep memorize that campaign must be relevant to the ‘Reality’
which will be presenting the responsibilities towards the society. Brand relevance is the core concern in any CSR
strategy which is giving an additional impact on brand value & loyalty like
Lifebuoy ‘Germ Nashini’ campaign is precisely conveying message & aware
about to importance of handwash which gives direct impact on brand trustworthiness.
Consistent
such kind of innovative campaign is sustaining the connection between consumers
& brand which gives the utmost consumers experience towards brand value.
thanks for sharing this content with us.About Handwash by Lifebuoy - Germ Nashini.ppc companies in bangalore
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