In recent,
Amazon has forayed into bill payment & recharge services, if looking into
the current market, Amazon has penetrated very late in the categories like
Mobile Recharges, DTH Recharges, bill payments, travel & movie booking.
Many brands already exist in this categories and Paytm is leading brand amongst
the rival brands.
Amazon TV
Commercial: https://www.youtube.com/watch?v=XvATzB6bRJ0
Foremost
Consumers are using following mode of payment tools (Brands) category-wise:
For Mobile
Recharges, DTH Recharges: Paytm, Freecharge, Mobikwik
For bill
payment like Electricity, Gas, broadband etc.:- Paytm, Mobikwik
For Movie
ticket booking:- Bookmyshow, Paytm
For Travel-
Bus:- Redbus, Paytm, Travelyaari
For Travel-
Flight:- Goibibo , Makymytrip, Cleartrip, Paytm, Via.com, Easemytrip
Above
mentioned all brands are well-established in this categorized market and
becoming extremely competitive to survive in the market. Across the Digital
market, the primary feature is ‘level of consistency’ which must be needed
& extremely influence on the brand equity. Everyday we are facing new
features, services, offers and obtaining satisfactory advantages from it.
It has not
seems any impact on rival brands since launched this service by Amazon as well
as not found that aggressiveness, excitement campaigning likewise Aur dikhao ,
Apni dukan. The core competency is offers/promo
code/cashback/discount/reward points for any online recharge/bill
payment/travel booking etc. where consumers are obtaining maximum advantages
from it.
Few Live Brand
examples where you will find Daily Promo Code in:
Paytm:-
(1) At least
5-7 promo code for any recharge/movie ticket/bill payment services
(2) At least
4-6 promo code for bus/rail/flight booking
Mobikwik
& Freecharge:-
(1) At least
4-5 promo code for any recharge/bill payment services
Goibibo ,
Makymytrip, Cleartrip:-
(1) At least
3-4 promo code flight/hotel booking
For any
industry, brands need to be updated consistently every day in order to survive
in competitive market. It would be better either Amazon can begin to avail
daily new offers/ promo code aggressively like rival brands or should emphasize
on retail market. Paytm has been started journey from recharge services,
established loyalty, and then expanded its portfolio by giving brand name Paytm
Mall whereas Amazon journey is totally reverse side.
Eventually, the significant is to decide an
effective time to launch brand/services according to market trend and can serve
effectively based on it. Today, market trend is highly flexible & vary
rapidly, hence it is required to compare and analysis between current market
gap & level of competition.
