Consumer behavior change very fast now a days. The chnage we are facing that consumer are moves to branded item.Brand awareness increased by all type of consumers urban as well as rural. Most MNC companies are entered in to indian market as compared to indian companie. MNC companies have change the indian consumer behavior as well as scenario. The scenario is like that first MNC companies are implementing new marketing strategy then indian comapnies are followed some different strategy.
This situation is happen mostly in FMCG market. WHat you say?