Now, Colgate Active salt V/s Pepsodent Super Salt ..so who is "ACTIVE" and Who is "SUPER" ?
Yes, Colgate active Salt now got the rival in salt toothpaste also. Because, now Pepsodent Super salt are entered in market aggressively and start the campaigning - branding. However, the segments are different of both the brands.And in toothpaste market, Overall Colgate is market leader and Active salt brand is also available in market since many years while Pepsodent launched just recently.
About Segment:- Colgate Active salt is focusing more on urban class, middle class segment. And doing live branding by asking question " Do you have salt in your tooth paste?" ....then voice over is explaining about product.
While Pepsodent is focus more on "Rural Area". Packing is also related to rural area " Green Pack box" .
And using promotional strategy that Available 20g Extra.
Link of Pepsodent Super Salt:- http://www.youtube.com/watch?v=e_japjAdQyg
Both these toothpaste brand are focus on Calcium, Germs and "Swasth Masude".
Every brand is coming with such similar product in market and competition is raise day by day.
Let see..Other brand will come in to market or not? Will Pepsodent super salt effect on Colgate active salt?
Yes, Colgate active Salt now got the rival in salt toothpaste also. Because, now Pepsodent Super salt are entered in market aggressively and start the campaigning - branding. However, the segments are different of both the brands.And in toothpaste market, Overall Colgate is market leader and Active salt brand is also available in market since many years while Pepsodent launched just recently.
About Segment:- Colgate Active salt is focusing more on urban class, middle class segment. And doing live branding by asking question " Do you have salt in your tooth paste?" ....then voice over is explaining about product.
While Pepsodent is focus more on "Rural Area". Packing is also related to rural area " Green Pack box" .
And using promotional strategy that Available 20g Extra.
Link of Pepsodent Super Salt:- http://www.youtube.com/watch?v=e_japjAdQyg
Both these toothpaste brand are focus on Calcium, Germs and "Swasth Masude".
Every brand is coming with such similar product in market and competition is raise day by day.
Let see..Other brand will come in to market or not? Will Pepsodent super salt effect on Colgate active salt?
