Fanta has carried on “Zyada
Fanta, Zyada Masti (More Fanta, More Fun), rolled out new campaign with “Snack Time, Fanta Time”. This is the
merely brand in entire soft drink market which has been released 3D campaign
with animated protagonist since more than two years.
Television Commercial:-
https://www.youtube.com/watch?v=OSaFZn0xNI8
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Reference of Soft Drink Market:- http://www.viragbrand.blogspot.in/search/label/Fanta
The new campaign ““Snack
Time, Fanta Time”, is trying to change perception and precisely conveying
that take Fanta during snack time. Fanta has executed innovative campaign with
good strategy and emphasize on to change consumer perception. Traditionally,
people are drinking tea/coffee during snack time in India (Including youth).
Though, Fanta is mainly targeting to young group consumers.
Two brands in India have been changed utmost consumers perception:-
(1) When any celebration, occasion, begin anything new or
festival comes, consumers are preferring Cadbury Dairy Milk as Sweet. Since
launching campaign “Kuchh Mitha Ho Jaye (Let’s have something sweet) by Cadbury
Dairy Milk, being getting huge success and sorely touching emotionally.
(2) When Wednesday is coming, it reminisce that Hafte ka
Sabse Sasta Din (Economy day of Week for buying any household items) by Big
Bazar (Giant Retail Outlet & brand of Future Group).
This can be really good attempt to build brand image in mind
of consumer because today consumers are willingly want to change, finding new
things and if such campaign will be commencing to “Click”, brand will become strong.
Campaign should be endure with same message like Cadbury Dairy Milk and if Fanta
can endure its campaign “Snack Time, Fanta Time” at regular interval, it has chance
to go hit against rival brand Mirinda (PepsiCo).
“BUILD BRAND BY
CHANGING CONSUMERS PERCEPTION AND WILLINGLY ACCEPT THE SAME”
