Value of CSR = Value of Trust, and it
worth’s only when fulfill the commitment 100%. In CSR, Brand is integrating
with Society where the actual purpose is towards contribution for society.
Looking into the current market trend, it seems growth in CSR and after digital
marketing, nowadays many other medium/large size of companies are spending fix%
on CSR out of total mktg. budget.
Various CSR
campaign commercial:
https://www.youtube.com/watch?v=SttFYufPKws : Samsung Technical School – A CSR Initiative - We care for the
girl child
https://www.youtube.com/watch?v=vBAqly7WGWs
: All Out #StandByToughMoms
https://www.youtube.com/watch?v=rrvri63PnrQ : Bournvita Exam Time Sale
https://www.youtube.com/watch?v=Qg7woUlXr1c
: Your second home |
Join hands for the cause of women suffering from Postpartum Depression
CSR assist to increase the trust towards brand
& corporate identity, as well also create an indirect awareness in untapped
market too. Nowadays CSR is highly
engaged & integrated with social media by creating Hashtag trend where
brand gets prompt review/feedback/comments about the campaign. Moreover,
the core significant of CSR is that it is creating an opportunity to connect
with direct consumers, easily convey precise message and understand the
suggestions/demand from existing or new customers. Brand value can also
identify based on CSR execution & effectiveness regarding brand trust &
loyalty.
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| Source - Livemint.com (Click to enlarge image) |
Mainly brands have been taken initiative on
healthcare, rural development, environment & education category which can
be considered core part amongst the categories.
Any CSR
campaign will provide the valuable results only either ‘strong relevance
between brand & CSR category like
Lifebuoy, Stayfree, Fevicol CSR
campaign etc. ‘ or ‘must have to create conceptual campaign like Tata Tea
Jaagore.com , Google Reunion etc were
an effective & interesting campaign despite of there is not any relevance
between brand & CSR category.
After ‘Word
of mouth communication, CSR is one of the strongest medium for brand re-call
because brand re-call is not just simply remember/identify the brand but in addition to its more relevance
about loyalty, faith, sustainability & eternal impact across the market. Likewise
Digital marketing, today, CSR is became an essential part for the company/brand
across the industry in order to sustain brand loyalty in the market.
‘Rise Committed CSR = Arise Brand Value ‘
