Again great Innovation in pcakging by ITC New Brand "Vivel Luxury Cream" soap...

Yes, Again great Innovation by ITC new brand " Vivel Luxury Cream" soap has launched recently in Indian market. Vivel again came with new innovation that never seen in market yet in India. Definitely we can say that market is now evolving and every brands are trying to put innovation in market to compete with rivals.Otherwise ,difficult to survive in market. Today's market is coming with lots of innovation not only specific industry but also each industry.

New Brand:- Vivel Luxury Cream in two flavor (Shea Butter & other one Olive Butter) and endorsing by Kareena kapoor. Price of this brand is Rs.25 of 100 gm.

Segment & Target:- Upper class/ rich women

U.S.P:- Attractive and Unique packing first time in India. Corporate U.S.P of I.T.C Company itself that it always coming with brand extension with uniqueness.

Competitors:- we can say in luxury brand Lux, Dove. Dove is available in box packaging but not like rich packing.

 Packing Picture:- 

Strategy:- Vivel Luxury cream brand executed both strategy price strategy as well as packaging. at entry level. As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath and shower category, vis-à-vis 0.9 per cent in 2008 (the year it was launched). Within three years it has doubled its market share in a category with more than 40 brands. This is impressive considering the fact that 80-year-old brand Lux (the market leader) has 13.7 per cent market share in the category. Also, reportedly, Vivel’s market share in the mid-segment soap category (which is where the brand operates) is currently around six per cent. According to AC Nielsen, Vivel soaps are one of the fastest growing for ITC with a growth rate of 75-80 per cent.

Link of Ad:-
http://www.youtube.com/watch?gl=SG&feature=related&hl=en-GB&v=42WZZifScd0 (English)

http://www.youtube.com/watch?v=FZZC467tnAQ&feature=related  (Vivel - Hindi version)

Dove brand price is also too much high in luxury market. It will definitely influence to Dove & Lux. Other brands may be come up with such type of packing or different unique packing in order to engage with consumers.

Let's see how will it give effect in Indian market.....

Ra.One (Movie) tie-up Brands...Who will hit Brands or Ra.one?

Since more than a month, we are watching the promo, trailers & songs of upcoming movie Ra.one. Ra.one movie has tied up with over 25 brands and its budget approx. 52 crore.

I think this may be first movie which promotion very aggressively. and Diwali festive is coming soon after a week, as also promotion is increasing with more brands.

Ra.one tie up with :- Godrej Appliance, Godrej Cinthol, Volks wagen, Coca  cola, Nokia, HCL HD Laptop,Horlicks Sony play station, McDonald and others more. today, majority movie are doing tie-up with few brands. But,, Ra.one has tied-up over 25 brand and of course Shahrukh Khan is already endorsing over 30 brands. As well, Sharukh khan had already presented many reality show like just dance, India's Got talent etc and will come on KBC 5 also.

           This image :-   Ra.One (Movie) Tie up with McDonald and Double Dhamal Diwali Festive offer"

There are few advertisement link which is running on Television commercial at present:-
http://www.youtube.com/watch?v=7s8uSgQPDS4&feature=related (Cinthol –Ra.one movie)

http://www.youtube.com/watch?v=V3nQ_-rXuz4&feature=related (Horlicks)

http://www.youtube.com/watch?v=wj0BpYLnQuQ&feature=related (Volkswagen)

http://www.youtube.com/watch?v=IZmKQwITYrc&feature=grec_index  (Sony play station with kids)

http://www.youtube.com/watch?v=v8Kn5jxjook (HCL HD laptop)

Brand Tie-up with concept:-

(1)    Godrej Appliance: - On the base of punch line ‘G.One Mein ek Bar Offer’ (One time offer in G.one game). So, Godrej has executed promotional scheme and also will be getting benefit of Diwali festive.

(2)  Godrej Cinthol Deo :- Godrej has made special pack of Ra.one Cinthol Deo

(3)  GSK Horlicks:- Horlicks brand  U.S.P “ Taller, Sharper & Stronger”  is promoting through Ra.One.


(4)  Volks wagen:- Ra.one and Volks wagen tied up for press release of Volks wagen.

(5)  Sony Play station:-Sony play station with Ra.one game free (G.One).

(6)  HCL HD Laptop:- HCl HD laptop tie up with Ra.one , you can watch in full HD.

(7) Coca cola:- Coca cola has launched recently Diwali campaign on "Diya" (2 Lamp) ,As part of the consumer promotion, consumers are invited to call at (0) 80009 80009 and respond to the question - Who will you light 2 Diyas (2 Lamp) for, this Diwali? 25 respondents chosen through a computer generated luck draw will win a chance to meet the leading star of ‘Ra.One’, Shah Rukh Khan.

Majority kid will like love this movie and on that base, G.one game will also be getting success. Before also a movie Krish ,Starr by Hrithik Roshan in which " Black mask of Hrithik" got good succeed.

The important thing is that Ra.on tie up with many brand. And." For kids related brand, it will good chance to be getting success and raise in sales figure.

What do you feel?