“Sachin, Sachin, Sachin!!!”. A “Master Blaster” Indian Players “Sachin Tendulkar” has made his 100th century, it was an amazing cricket innings and biggest achievement.
Really, Sachin Tendulkar is himself big brand & one of the most inspirational person in sports field where majority small children / young one are taking inspiration from Sachin. In India, numbers of small children are saying that “I want to become cricket player like Sachin”, I want to become Saching Tendulkar”.
Since many days, people were awaiting for Sachin’s 100th century, an ultimately it has been an achieved by Sachin Tendulkar as well as he has already been made numbers of world record and still his efforts is going on n on…That’s why he is calling as “Master Blaster”.
Now, you can think that
“How Sachin Tendulakar is known as “Master Blaster”,
How he has created his brand image & brand equity,
How he has made world record,
How he is playing strategically?”
Sachin has never fell down or run away from ground despite of getting failure. Same he has been done lots of tried to make 100th centure against Austrlia Cricket Series but he could not be done. But after lots of efforts, finally he did and proved.
Today, Sachin Tendulkar is endorsing 17 brands including
Boost, Coca Cola, Toshiba major appliances,
Adidas, Jaypee Cement, Aviva Life Insurance, Reynolds, ITC Sunfeast,
Canon Camera, Castrol Oil Power 1, Active & GTX,
Royal Bank of Scotlant, luxury Swiss watch Audemars Piguet and others more.
After 100th century of Sachin, few brands have already released new campaign while other brands will be coming soon with Sachin’s new campaign.
Despite of 17 brands, many more other brands are awaiting to get sign deal with Sachin. As well, Coca Cola has released first time new campaign with Sachin regaridng INR 20 per Coke can which is based on “Happiness Can”.
If we take few example with brands which is being endorsing by Sachin Tendulkar:-
(1) Toshiba (Leading Innovation):- Few months back, new TVC campaign has been released by Toshiba laptop, first time 3D/2D concept based in India where Sachin Tendulkar conveying message “Are You Reaady For More?”.
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But, if we analyze laptop market overview, there are many strong rival brands availabe in market such as Dell, Sony Viao, HP, Compaq, Dell, Samsung, Apple, Lenovo etc. which are offering well-advanced quality n technological features. And, yet Toshiba has not covered much market share from Indian market.But Toshiba can able to get success after awaiting like Sachin.
(2) Canon Digital Camera:- Same like as Toshiba Canon has also strong rival brands such as Niko, Samsung, Sony, FujiFilm, Olympus, Panasonic etc. are offering latest features with competitive price in India. As well, Nikon is one of market leading brand in India.
(3) Boost:- The Energy health drink brand Boost which is targeting most towards children which was endorsing by Sachin Tendulkar as well as lastly also endorsed by Indian Skipper M.S.Dhoni that conveying messgae “Boost is a secret of my energy”. However, there are strong rival brands such as Bournvita, Complan, Pediasure which have different competency. Still they comepte with each other very strong.
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(4) Adidas, Aviva Life Insurance and Jaypee Cement:- All of these brands are competing against strong rivals in respective market where many competitors are avaliable in market, and many are entering newly in market.
Conclusion:- The only one impotant thing is that Sachin can be able to give good impact to your brand only if your brans must be strong market leader with strong brand recognition, brand equity, consumer satisfaction. Otherwise, it may chance to give belwo expected business.
Think about you existing brand status:-
(1) Is your brand strong as like Sachin?
(2) Is your brand made any biggest record as like Sachin?
(3) Is your brand “Master Blaster” as like Sachin?
(4) Is your brand giving satisfaction to end users?
If answer will be yes:- Then proceed further and make effective branding strategy.
If answer will be No:- Then better, not to tie-up with Saching as endorser. Because, you are paying Sachin, and you have projected business plan with the consideration of Sachin. Only doing campaign is not important but ROI is much important after campaigning.
Let’s See How many brands shall sign a deal with Sachin Tendulakr…
Share your “Master Blaster Views!!!
