Being a part of digital marketing strategy, Viral marketing strategy has evolved social scenario & moreover today things are becoming viral on daily basis by using various social medium. There are 4 factors through which has been sprouting entire global scenario and digital marketing came into the picture as a Social Media Marketing:
All of these factors are extremely co-related wit h each other or it can say that digital marketing strategy is incomplete without these four factors.
Overall I did observed &
analyzed that the right time of Viral marketing strategy can be on any festive
season or events where there is huge chance to get an effective result of brand/rebranding
or repositioning, get mass traffic & engage with your customers as well as can convey message precisely.
McDonald’s Gol is being on viral
since beginning of FIFA World cup 2014 and already been achieved gol by
introducing an innovative campaign for French fry box packaging along with apps
on YouTube, Twitter, Facebook, Google+ & many other social media. On the right
time, McDonald has been executed an influential strategy & furnished creative sports shape artwork
in 12 French fry box which gives augmented experience of Football game those
who are lover & having passion of Football. Moreover, boxes are available
in total 119 markets across the globe.
 |
| Packaging 12 artwork Fry box |
Commercial Campaign:- http://www.youtube.com/watch?v=-T7zyezBkuY
This 1.51 Minutes commercial already
viewed by 52.42 Lacs people globally and commercial is conveying message with McDonald’s
Gol apps that any one (Age of people) can play football who have spirit of
playing. An amazing & unique concept created by McDonald by launching Gol
apps where people can play easily football game & feel experienced like
real game.
McDonald’s Gol App:- http://gol.mcd.com/en.html
Two things must be consider before
executing & during plan of Viral Marketing Strategy:
(1) Content and (2) Visual image/video with precise message. If
these both will accurate & effective, assure your brand will be extremely on
viral and cross million people. It must be an essential to engage customers in
viral marketing. Here is mentioned FIFA
World Cup 2014 analysis:
It is clearly shown most engaged
top 5 countries, hashtag & social mention analysis & usage volume,
response on Facebook FIFA official site etc. This analysis stats is playing
vital role during campaign plan & accordingly you can make revised strategy
too.
Go on Viral with Visual..
“Content Strategy Develop
Brand
Viral Marketing Strategy Build Brand
Social Media Marketing Strategy Build Brand Equity….”
