Today, CSR (Corporate
Social Responsibility) is playing vital role to build up brand image and
now-a-days companies are actively participating in various CSR activities in
order to enrich strong brand identity, corporate identity, trustworthiness etc.
And, companies are also spending s few % budget on CSR activities out of total
marketing budget, likewise also being spending on online/Digital (Social Media)
too.
Prominent brands CSR Activity
Like:-
Tata Tea:- Jaagore.com (Awakening)
Times of India (Publication):-
(i) Lead India, (ii) Teach India
Stayfree (P& G):-
Supporting UNICEF India with campaign ‘Women for change”
And many more you can add…
As WHO (World Health
Organization) is celebrating every year “World Breastfeeding Week from 1st
Aug. to 7th Aug. and during this August 2013 of 1st week,
Nestle India has also initiated awesome
campaign “Start Healthy, Stay Healthy’ on ‘Breastfeeding’.
Nestle India has mission &
vision itself on “Health n Wellness” and tagline itself representing vision “Good
Food, Good Life”. On right time,
Nestle India has released campaign on “breastfeeding” as a Social
Responsibility. Mothers is already aware the process & benefits of
breastfeeding to keep baby healthy. However, the gap is already there across
the world & its result goes into negative due to lack of proper and
exclusively breastfeeding.
This can be first company in India who has launched special campaign on
“breastfeeding” where you can join on “Starthealthystayhealthy.in’ & can
spread awareness too. In this campaign, it has chosen special “pink” color
which represents compassion, nurturing & universal love. Whereas in
advertisement is highlighting with pink color “Superbaby when breastfed, it
shows”.
For more information about
campaign:- https://www.starthealthystayhealthy.in/breastfeedingweek/
Overall Nestle India has executed
influensive strategy & initiate creative campaign which is really required
to spread more n more. The lack of mothers is just implementing regular &
exclusively six month. It has come to know from survey that major mothers is stop
breastfeeding from 3-4 months but actually it must be at least 6 months
exclusively to develop immune system & keep baby healthy.
For more information
& Survey on Breastfeeding of 2011:-
Television Commercial Link:- http://www.youtube.com/watch?v=E1jcLW8gP8Y
In TVC, how it has shown cute, happy & healthy baby
which is conveying precise & wonderful message that “every mothers know when
breastfed, it shows – baby stay healthy”.
When you will see this advertisement, I can assure say that smile
will definitely come on your face & feel happy. So, if by watching this
advertisement you feel happy with baby then just think how will you feel when
mothers is breastfeeding exclusively to her baby & looks healthy? The answer will be : Happy ! This is the “STRATEGY” executed by Nestle
India…
I would like to say
that spread awareness of “Exclusively Execution” on breastfeeding rather than
on breastfeeding.
So, one day we can Say with Smile “Baby Healthy, Mothers Happy”!!!
