Day by day, advertisers are executing so many innovative ways of promotion either directly or indirectly. But, today, that innovative ways are majority executed by indirectly. Execution of strategy is indirectly But, consumers feel it Directly.
Same thing it found in Just Dance reality show which is going on Star plus.The show is going good and it will finished near soon.
Date- 11th Sept. ,2011 . Nice and innovative branding strategy executed by " Parle Bourbon Biscuits".
Brief about strategy:- Hrithik Roshan is Brand ambassador of Parle Bourbon biscuits and endorsed brand. Various Campaign is already started since many months. And Hrithik Roshan is also judge of Just Dance show. So, yesterday in that show, Hrithik has promoted brand continuously at least 3-4 minutes with contestant.
Hrithik has given challenge and winner will get Rs. 3 Lacs prize. All final 8 contestants ( In group ) has performed ad of Parle Bourbon biscuits brand and also created 2 campaign. Ultimately, the prize has contributed in similar part between group of contestants.
Link of show:- http://www.youtube.com/watch?v=A1HEKLDH9MI (After 2 minutes performance of ad will come)
Conclusion:- For Parle bourbon brand, it was indirect branding & promotion but, for Consumers (Viewers ) it was direct. Because, consumers are understanding clearly that Parle was doing branding.
The important thing is the way of Branding was really nice that Contestants were creating ad and performing as well as promoted.
Happy Reading...
Same thing it found in Just Dance reality show which is going on Star plus.The show is going good and it will finished near soon.
Date- 11th Sept. ,2011 . Nice and innovative branding strategy executed by " Parle Bourbon Biscuits".
Brief about strategy:- Hrithik Roshan is Brand ambassador of Parle Bourbon biscuits and endorsed brand. Various Campaign is already started since many months. And Hrithik Roshan is also judge of Just Dance show. So, yesterday in that show, Hrithik has promoted brand continuously at least 3-4 minutes with contestant.
Hrithik has given challenge and winner will get Rs. 3 Lacs prize. All final 8 contestants ( In group ) has performed ad of Parle Bourbon biscuits brand and also created 2 campaign. Ultimately, the prize has contributed in similar part between group of contestants.
Link of show:- http://www.youtube.com/watch?v=A1HEKLDH9MI (After 2 minutes performance of ad will come)
Conclusion:- For Parle bourbon brand, it was indirect branding & promotion but, for Consumers (Viewers ) it was direct. Because, consumers are understanding clearly that Parle was doing branding.
The important thing is the way of Branding was really nice that Contestants were creating ad and performing as well as promoted.
Happy Reading...
