Cadbury Dairymilk "Shubh Aarambh (Auspicious Beginning)"

Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty & brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers).

The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing. Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “Value for Money”.

Recently, Cadbury Dairymilk has released new TVC campaign with innovative & unique concept that conveying message “Shubh Aarambh (Auspicious Beginning)”. Although, both TVC campaign are co-relate with social responsibilities.

(1)    College Ragging (Brief about Campaign) :-  The TVC has shown about students are taking ragging in college, they calling one boy & telling to join with other boys. That boy is start to giving a piece of Dairymilk to everyone before he joined. Someone is asking to boy that why this Dairymilk or for which purpose you are giving us? Boy replied that his mom is telling “Take Sweet before going to start any new work”. Then everyone is going to hug that boy & they become friend. At the end of this campaign, voice over is coming up with tagline “Shubh Arambh (Auspicious Beginning)”.

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(2)    News of Pregnancy (Brief about Campaign):- The TVC has shown about a lady who is pregnant & thinking about how to give good news to her husband. She is trying to speak various ways by looking towards mirror and when she is speaking that she want to eat some sour things. Meanwhile, her husband has heard that she spoke. Lady shocked by looking towards husband and suddenly telling that she want to eat sour things. Husband going to take & when he is coming back; he is giving a piece of Dairymilk and telling her that “First take some sweet before starting a new life”. At the end of this campaign, voice over is coming up with tagline “Shubh Aarambh (Auspicious Beginning)”.

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Conclusion:- Today, brand “Cadbury Dairymilk is coming with various TVC campaign which is targeting to different consumers with only one message “Shubh Aarambh (Auspicious Beginning)”.

Brand acceptance and loyalty level is growing day by day. As well, brand is giving positiveness in the mind of consumers by continuously focusing on “start any new thing with the piece of Cadbury Dairymilk, it will give good result”.

Another important thing is that brand is trying to keep much closer & making strong relation with each other. And, always coming with effective strategy & execution that maintain brand equity, every regular interval (including festival), brand Cadbury Dairymilk is coming with new campaign & recalling “Shubh Aarambh (Auspicious Beginning)”.

Share your views … and make your everyday “Shubh Aarambh (Auspicious Beginning)”.