To remember that the most essential element is to ‘Identify
the relevance market gap & customer acceptance’ before launching or
expanding an innovative and new products/services. Because many brands are being failed or yet
to established brand position in the market due to lack of identifying the
relevance market gap & customer acceptance. It should be required to
sustain the balance between the market gap & customer acceptance since it
becomes worthless if customers are not ready to accept despite of identified
the right market gap.
Recently, Burger King has launched an innovative,
clutter-breaking & conceptual delivery campaign which is presented as ‘Whopper
Traffic Jam’. Its very innovative, precisely relevant & unique delivery
service which keeps away from the competition as well as can cover the untapped
the market strongly. The core competency of this service is the combination
between identifying customer through digital technology & on-time delivery.
This concept is precisely connected with hungriness during the traffic Jam and
Burger King Brand is established itself as a ‘Whopper’ which is integrated to Traffic
Jam.
This can be considered biggest opportunity to cover the
market share against the rival brands and sustain the brand value. The only
important thing is to execute the service which is committed or else it gives
negative impact.
Today, market trend is very dynamic, customer preference
& choice level changing rapidly as well as becoming more advanced likewise
technology, and hence it must be required to execute brand strategy through
integrated medium in which Digital marketing strategy must be included in order
to get an influential brand awareness result.
Strategic Formula:
Identify the market gap + Integrate Digital Tech = Create Strong impact
where Customer Accept…
