Most
of the brands are consistently showing its features or coming up with
innovative features/services to sustain in competitive market and keep efforts
to ‘Connect’ with
consumers.
The
most interesting fact is that:
(1)
How consumers are accepting the brands
(2)
Stay with brand loyal &
(3)
How rapidly switch over into other rivals/substitute brands.
Category
wise Brands are Targeting Upper/Middle/Lower class Customers but utmost
engaged, influential & competitive throughout the year in India:
(1)
Social Media: - Facebook, Twitter, LinkedIn, Instagram, Pinterest
(Direct or Indirect Competition)
(2)
Baby Care: - Dove Baby care (Recently Forayed in
mkt), Johnson n Johnson Baby care
(3) Confectionery: - Kinder
Joy, Cadbury Dairy milk Lickables (Recently launched)
(4)
Noodles: - Maggi, Yippee, Patanjali, Knorr Soupy Noodles, Ching’s
Secret
(5)
Toothpaste: - Colgate, Patanjali, Sensodyne, Pepsodent, Dabur
(6)
Deodorant: - Fogg, Axe, Wildstone, Park Avenue, Nivea, Set Wet
(7)
Beverages (Cold Drink):- Coca Cola, Pepsi
(8)
Biscuits: - Patanjali, Parle, Sunfeast, Britania, Priyagold,
Cadbury
(9)
Detergent Powder: - Ariel, Surf Excel, Tide, Ghadi, Nirma, Wheel, Rin,
Fena, Henko
(10)
Sanitary Napkin: - Whisper, Sofy, Stay-free, Pro-Ease, Paree
(11)
Burger: - McDonald,
Burger king, Sub way, KFC
(12)
Pizza: - Domino’s, Pizza Hutt, U.S.
Pizza, Papa Johns
(13)
Ice Cream: - Vadilal, Havmor, Amul, Kwality Walls
(14)
Coffee outlet:- Barista, Café Coffee Day, Starbucks, Brewberrys Café
(15)
Online Travel Portal: - Makemytrip, Cleartrip,
Goibibo, Via.com, Easemytrip, Ezeego
(16)
Online Shopping: - Amazon, Flipkart, Paytm
(17)
Mosquito Repellents: - GoodKnight, Allout,
Mortein, Odomos
(18)
Anti-Bacterial Soap: - Lifebuoy, Dettol, Savlon
(19)
Shampoo: - L'Oreal Paris, Dove, Pantene, SunSilk, Clinic plus,
Head & Shoulder, TRESemme, Himalaya, Fiama Di Wills
(20) Hair Oil:- Dabar Amla, Bajaj Almond,
Himalaya, Dabar Vatika, Parachute Advance, Patanjali kesh kanti, Emami 7 oils,
Indulekha, Hair & Care, Nihar Shanti Amla, Navratna
(21)
Health Nutritional powder: - Boost, Patanjali Powervita,
Complan, Bournvita, Horlicks, PediaSure
(22)
Acidity/Gas: - Eno, Gasofast
(23)
Chyawanprash: - Dabur Chyawanprash, Baidyanath Chyawanprash, Zandu
Chyawanprash, Patanjali Chyawanprash
(24)
Fruit Drink: - Maza, Slice, Minute Maid
(25)
Fruit Drink Tetra Pack: - Dabur Real, Tropicana,
Paperboat, Rasna, Frooti
(26)
Scooter Two-Wheeler:- Honda Activa, Suzuki
Access, TVS Jupiter, Hero Duet
(27)
Hair Color: - Garnier, Godrej, L’Oreal, Streax, Revlon
(28)
Telecom Service Provider: - Airtel, Vodafone, Idea,
Reliance, Jio
(29)
Mobile Android Smartphone: - Vivo, Oppo, Micromax,
Samsung, Gionee. Xiaomi
(30)
Paint: - Asian Paint, Dulux, Nerolac,
Berger Paints
(31)
Fairness Cream: - Garnier, Fair&Lovely, Lakme, Ponds, Fair &
Handsome, Clean&Clear, Vicco (Men/Women)
(32)
Water Purifier: - Kent RO, Aqua guard, Live
pure, Pureit Ultima
(33)
Mineral Water: - Bisleri, Oxyrich, Bailley, Aquafina, Tata water Plus,
Kinley, Himalayan
(34)
Cab Service: - Uber Cab, Ola Cab
(35)
Tea:- Tata Tea, Brook Bond Taj Mahal, Wagh Bakri, Brook Bond
Red Label, Lipton Tea, Tetley Tea, Society Tea, Marvel Tea
(36)
DTH Service: - Tata Sky,
Dish TV, Videocon DTH, Airtel Digital, Sun Direct
(37)
Bath Soap: - Santoor Soap, Dove, Pears, Godrej No.1, Cinthol,
Medimix, Lux, and Vivel
(38)
Dish wash: - Vim, Pril, Exo, Dettol kitchen gel
(40)
Consumer Durable & Electronics:- LG, Philips, Sony, Samsung,
Bajaj Electricals, Whirlpool, Godrej, Videocon, Voltas, Daikin, Blue Star, IFB,
Lloyd, Haier, Hitachi, Mitsubishi
And,
lists are endless… (Many other & local brands are not included)
Presently,
Market is all concerning:
“Competition,
Consumers/Customers Connection & Brand Valuation” 
