Big Bazaar, “The
Great Indian Kitchen Festival” has just finished on 31st July,
2012 and now Big Bazaar again comes up with innovative but much effective
concept “Mehengai Pe Halla Bol (Awake
towards Dearness)”. People are facing much dearness in India & day by
day, things are also becoming much costly.
It is core competency of Big Bazaar that introducing various
innovative scheme in terms of “Pricing strategy” where consumers can able to
buy quality product with best price. Big Bazaar is the only hyper market brand
that providing good offer price & opportunity for Indian consumers as well
as also trying to remove the consumer’s psychology about “Things are costly in malls”.
Big Bazaar has introduced
special campaign “6 Days Maha Bachat (6 Days Big Savings)” on the festival of
Independence Day of India. The offer
has already been commenced on 10th Aug.’12 & shall end on 15th
Aug. ’12. Yet, no any competitive retail (Hyper-market) brand has introduced
such offer. In fact, if you shall watch the television commercial, you shall really
get feeling & attraction not only towards advertisement but also toward
purchase the things.
Offer: - 6 Days
Maha Bachat
Offer Period: -
10th Aug. ’12 to 15th Aug. ‘12
Advertisement Link:
- http://www.youtube.com/watch?v=RQ7Jy0Wyknk
The campaign execution, concept, scripting, ad film shooting
of mass people with banner of “Halla Bol’
(Especially Middle class / lower middle class people) etc. are really nice as
well as effective and another importance of this campaign is “Voice Over & its Impact”. Voice
over is generating influence in mind of consumers & it awakes to consumers.
One thing can definitely say that no any competitive brand can
lead to Big Bazaar; Big Bazaar is really Very Big & Very difficult to
compete.
For details information, You can visit your nearer Big Bazaar Store Locator.
Share your Views … Dil
Khol Ke Halla Bol…
