Insistently, Re-branding/ Reposition trending is going on
since 3 years. Many companies have already been made change in its corporate
identity / brand identity as well as also taken good reposition in market.
Herewith, I would like to share list of brands which have
already been unveiled with re-branding almost within 5 years, out of which major
brands has revamped in merely 2 years. The lists are as under:-
(1)
Videocon (Changed in Logo)
(2)
Titan (Watch brand):- (Recently, Changed in Logo
with new brand name Titan Company)
(3)
Airtel (Telecom Service provider):- (Changed in Logo)
(4)
Star One (GEC TV Channel):- (New name Life Ok
with new logo & taken strong position where viewers forgot Star One).
(5)
Zee Tv (GEC TV Channel):- (Changed in Logo)
(6)
Mastii (Brand of Sri Adhikari Group – Hindi Music
Channel):- (Changed in color of Logo)
(7)
Big Bazar:- (Changed in Logo as well as Tagline)
(8)
Micromax Mobile Handset :- (Changed in Logo)
(9)
Godrej:- (Changed in Logo)
(10)Nivea:- (Changed in Logo)
(11)P & G (Procter &
Gambel:- (Changed in Logo)
(12)Dowjones:- (Changed in
Logo)
(13)Mozila Firefox:- (Changed
in Logo color)
(14)Domino’s Pizza:- (Changed
in Logo & remove name pizza)
(15)Facebook:- (Changed in Logo
i.e. shape of 'F' with line shade)
(16)Twitter:- (Changed in Logo
i.e. changed bird picture)
(17)Microsoft:- (Changed in
Logo)
(18)USA Today:- (Changed in
Logo)
(19)Ebay:- (Changed in Logo)
(20)Universal Pictures:- (Changed
in Logo)… you can add many more …
Now, one of leading, holding 2nd
rank overall and holding 1st rank commercially e-mail provider
search engine “Yahoo” unveiled with new brand identity / re-branding across
globally, that has been made change in color & font shape of logo.
Changes are done like from lighter
to darken purple color and from jumbled shape of font to sharp/straight font.
However, Last letter ‘O’ is remained little jumble.
 |
| New Logo |
New logo of Yahoo may be letting
down to users and it is not sorely reflecting as well as also not finding
anything new which can identify differentiation. Really, old one logo is much
better than new one if we will compare yahoo products. Yahoo is mainly
providing commercially good service (i.e. E-mail/messenger) and other like updating
world’s news, fun, entertainment, sports etc. overall all kind of general
search. So, overall if we can analyze, old logo seems perfectly as per offering
various services by Yahoo.
Color is playing key role while
creating logo, each colors having significant & well-defined. Only colors
can enable to build your brand identity. Many consumers can identify various
brands with color itself likewise symbol or sign.
Here, Yahoo has changed color &
rolled out with darken purple. While making logo, Purple color implies for ceremony, expensive, luxury, fantasy, justice,
mystery, nobility, regal, royalty, spirituality and sophistication. Yahoo is basically search engine web & commercially
e-mail provider so that here it can say lack of color combination which may
letting down brand image.
Yahoo does not requiring to change
in logo because it’s already been built up brand image globally and was going
good. If supposed to want to change, then it could be change in mail service
& other general as per users demand. Service would be better than changing
in corporate image. Corporate image can build itself or automatically if you
can provide best service to your customers.
Once you change your corporate /
brand identity, must be remember that now you will have to build up re-position
/re-branding where customers/consumers can identify new brand image and forget
old. And, re-branding task is sorely tough than branding. It is also requiring influential strategy to take re-position.
Let’s
see what will be review of users towards Yahoo!
Share
your view…
