Key
Highlights Domino’s Pizza:-
(1) Market presence in 72+ countries.
(2) Total 10,500+ Stores worldwide including 750 in the UK,
4,900 in the US and 650 in India.
(3) India has become the largest international market for
Domino's outside its home market. Mostly Indian pizza flavors like paneer
pizza, chicken tikka masala (spice) pizza, and kheema do pyaza pizza are
selling internationally.
(4) Enriched an
innovative concept “delivery in 30-minute” in 1973. Today, McDonald is also offering “delivery in 29
minutes”.
Origin:- Dominoes / dominos word is representing
to the collective gaming pieces making up a domino set (also known as a deck or pack).
Similarly, an international dominating brand Domino's has initiated
an innovative digitally pizza buzz in across UK, and given an identity as “Pizza Mogul”. Pizza Mogul is a digital
places where customers allow making their own taste & choice pizza, give any
name which they aspiration, sharing it in your digital network and earn money
from 0.25 cent to AU$4.50 every time when someone buys it.
Log on: - https://www.pizzamogul.com.au/#!/home
Brand Strategy &
Analysis:-
Domino's digital strategy is revealing their fans (consumers)
to make pizza by their choice, taste & convenience. Domino s is intend to
keep consumers engaging with brand, identify their taste & preference
through social media and being leading brand it can reach effortlessly to
millions with wide range of customized pizza across the globe.
An amazing is that
ordinarily company is offering customized product to consumers but here Domino's is offering to make customized pizza as consumers aspiration & share it on their
social media network whenever they desire.
This can be considering as a core competency, strong brand identity
& brand equity of Domino's and make consumers satisfaction which can easily
transform into brand loyal.
Today, Smartphone users are being increasing, its penetration
level is also becoming high, simultaneously digital medium presence is also
growing globally and people are buying various sort of stuff through online by
downloading apps. 58 % of Domino’s orders in the United Kingdom
now are through digital whereas about 40 % in the United States.
Domino's has executed appropriate digital strategy &
created innovative hype of pizza making & sharing and ‘Pizza Mogul’ name itself is representing ‘Pizza Power’ where consumers can create customized pizza by self
& consumer can feel happiness as well as confidence. Domino's strategy is certainly
influencing to rival brand Pizza Hut. Domino's is awfully vigorous presence on
digital, print, TV with various campaigns than rival brands Pizza Hut, Papa
John’s, McDonald etc. and moreover Domino's is consistently trying to engage
with consumers.
Ready to make Pizza by
own with Digital Domino's ‘Pizza Mogul’ buzz!!!
