Gender –equality/Gender Bias, a subject has drawn attention
of across the globally on social media. Awareness is also increasing about
Gender-equality through various medium especially on social media as well as
audience are actively engaged and interacting on women empowerment. Today,
Social media is became powerful tool where you can raise your hand and get an
extreme engagement from globally, Gender-equality trend is likewise too and can
be considered as part of CSR (Corporate Social Responsibility).
In recent, Gillette India has initiated an excellent clutter
breaking CSR campaign on Gender-equality which is based on real story and
conveying concrete message to the mass audience, creating awareness about
Gender-bias like only men can do but women can’t do on different situation. One
fact is presented very well in this campaign that ‘Kids learn what they see
from the childhood’. And, at the end of the
campaign, Gillette branding is very silently connected with Gender-equality.
Today, CSR trend is growing dynamically and many brands are
associating as a socially on different sector like Healthcare, Education, other
awareness program etc. As a part of
strategic communication, companies are also spending budget on CSR after Digital
marketing and rolled out with specific 1 or 2 minutes commercial campaign on
TVC, Digital & BTL activities. However, CSR strategy is not easy as much as
it can seem. It can be used an effective way only when your brand has taken
strong sustainability & loyalty across the market.
The most significant part of CSR is that How your brand can
relate with society. Because, CSR relevance
is more connected with realistic trend rather than just branding. Create an innovative, interesting &
influencing CSR campaign which can change the traditional perception &
inspire to people.
