Yes, Air tel has launched very touching , feeling as well as emotional campaign on youth based. And almost youth's like this campaign and jingle .." Har Ek Friend Zaroori Hota hai".. Airtel has made twist and entered on youth market by focusing "FRIENDSHIP" concept.
Overall ideas and concept is really nice. Each and every word of jingle made by script writer or lyrics really nice for build strong bran in mind of youth. Ideas is all about "Life me dost zaroori hota hai and whole explanation given in jingle that Why is it Need? "
After changing the corporate identity by Airtel, there are came some overall negative impact Tin market. So, to avoid that impact and to build up strong reposition in mind of consumers Airtel has made twist as well as target to Youths.
Link of ad:-
http://www.youtube.com/watch?v=IxGZlXyG100
Each and every service providers are now making strong competency in market by various ways...Like
Vodafone more focus on VAS services
Air tel is more focus now on youth as well as emotional touching to attract consumers..
Uninor is focus on price conscious etc. so by different way , all brands are taking position..
Airtel has choose right segment of youth because Today's youth are very crazy, more advanced,fashionable, lovable etc as per modern time as well as still there are huge opportunity in this segments. Branding is not only important but service is much more important. If branding campaign is getting good response , it does not mean that brand won.
Therefore, service is much more important after branding.
Let see, will Air tel be get good position in mind of youth? Will it be covered market share ?
Happy Reading...
