Innovative
transformations of CSR campaign from political to Social with remain an
equivalent message by ‘Jaagore.com’ which is entrenched CSR brand of ‘Tata
Tea’. The TVC campaign of ‘Jaagore’
is being
released consistently innovative, clutter-breaking & influential since
initiative taken by Tata Tea towards
creating an awareness of current affairs and it became a separate brand
identity which is integrating directly to Tata Tea.
In Recent,
Tata Tea has released new Jaagore 2 campaigns on social current affairs by
creating concept of ‘Alarm bajne se pehle Jaago i.e. (Awake before the alarm
ring)’ which is silently representing of ‘brand strengthens’ through CSR
strategy and it keeps you awake & aware incessantly, when you sip Tata
Tea.
NEW TVC:-
https://www.youtube.com/watch?v=gRA4wYsqA5c (Pre-Activism)
https://www.youtube.com/watch?v=fzNfj3xEeT4 (World Save Water Day)
In India, Tea
is not only just Tea but Tea is perceived as supportive conscious tool and
highly integrates with psychological dynamics like (Mentioned some practical
dialogues):
(1)
Frequently, people talking that my mind will not work until I will not drink a
Tea
(2) If any
one individually forget or doing mistake in work, people saying that today
didn’t you drink tea in morning or since morning!!
(3) Feeling
like headache / stress, let’s drink Tea or while reaching at home, first drink
a cup of tea.
(4) Remaining
work will do later on after tea break.
More even,
sales/marketing dept. people are drinking more tea during the sales closing in
order to relief from stress.
Tea brands
campaigns are more emphasizing on taste, happiness & origin of tea leaves
whereas flavored tea brands campaign are representing health advantages which
are emotional but exceptionally influencing.
However, it should required highlighting little more on
‘refreshment/attentive’ by different way.
Tata Tea
Jaagore.com is an incessantly influencing on ‘awake’ since launched which is a
core part of tea features and it is signifying that the brand activation is
directly integrated with CSR.
