Since Tata Telecom has been tied-up with Docomo and entered in market with new avatar “Tata Docomo”, it has already been launched many innovative & breaking clutter campaign in telecom service provider segment in India. As well, every time coming with innovative & breaking clutter campaign. Tata Docomo is also being getting successively reposition in Indian market. It can say that Tata Docomo is 2nd brand in India telecom segment that got success in reposition after Vodafone.
Every consumers are speaking as Docomo or Tata Docomo but normally, I personally heard & observed that majority in Gujarat State (India) consumers are speaking word “Docomo” which is quickly catch in mind.
For e.g. Excuse me “is there any new scheme available in Docomo?”, Do 50/100 INR recharge in Docomo, I want to buy Docomo pre-paid card, what kind of 3-G network scheme is available in Docomo like that.
Vodafone who has been made very much creative campaign esp. “Zoo zoo” concept and on that base Vodafone got huge response, established strong brand in market. After Vodafone Zoozoo concept, Tata Docomo is second one that came with other animated cartoonish type model & broke the advertising clutter. Each campaigning are conveying good & simply message to mass.
Recently, 2 weeks ago Tata Docomo has come out with new innovative campaign which is offering SMS-based contest for 28 days period; you have a chance to win Chevrolet Beat Car on every day as well as Yamaha YBR bike on every hour & talk time of 1 crore INR across 28 days where you have to do simply SMS of TICKET. We can say that this is one of the biggest consumer’s promotional SMS-Based contests where you have not to buy anything. This is totally free SMS-base contest, you have to do direct SMS & participate in this contest.
Normally, we are facing purchase base contest like you have to buy fix amount of purchase & on that base you get benefit of contest. Other service provider’s has not been launched such biggest SMS-based promotional contest in India.
Name of Contest: - Jeet ki Ghanti kabhi bhi baj sakti hai (Win of Bell can ring at any time)
Contest period: - 28th November, 2011 to 25th December, 2011 (28 Days)
What will b chance to win: - Chevrolet Beat Car on every day as well as Yamaha YBR bike on every hour & talk time of 1 crore INR across 28 days.
Launching Circle: - Across India except Delhi and Jammu & Kashmir. Unfortunately, these two are not included in this contest.
Contest Eligible for: - Both GSM & CDMA pre-paid as well as post-paid Tata Docomo users can participate.
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For more information about process of contest: - http://www.tatadocomo.com/jkg.aspx
Brand Campaign Strategy:- Christmas festival is coming and wish to reach more closed to consumers, this contest is very competitive where consumers do not have need to buy anything, they participate freely. Tata Docomo is always trying to come close with consumers, retain them as well as it has improved much in services too.
One important thing I would like to share you that Tata Indicom (Tata Teleservices Limited) all brands CDMA, GSM, 3G and Photon platforms will now be available under the unified brand Tata DOCOMO from 20th October,2011. This is really good strategy has been used by Tata Telecom and Tata Docomo is working very well, acquiring market share, business revenue etc. than Tata Telecom.
Enjoy Contest & Be ready for prize!!!
