Yes "RAKSHA BANDHAN" Festival is coming and everybody's heart say "KUCH MITHA HO JAYE" , SHUBH ARAMBH" by Cadbury Dairy Milk. The campaign is already started of cadbury dairy milk for upcoming festival "Raksha bandhan".
Brand:- Cadbury Dairy Milk (Cadbbury)
Target:- Family and festival
Punchline / Tagline :- "Shubh Arambh" and "Kuch mitha ho jaye" (For Festival).
Strategy:-
Really we can say that very strong brand build up by Cadbury Dairy milk on specially Festival Occasion. And Cadbury brand has made change the trend in the mind of consumers. Brands has focus on "Mithas" in terms of celebration , build up good relation, occasion etc and definitely reached in heart of Indian people.
Since the campaign has started with punchline "Shubh Arambh and Kuch mitha ho jaye", brand is growing very well, strong brand image established in the mind of consumers, very emotional campaign. Even small children are also saying" kuch mitha ho jaye", they have remembered very well. Brand has target teenage, young, and aged people (Covered Family) by various ways.
The brand message is : On each and every occasion, festivals, Indian people should celebrate with Cadbury "MITHAS". This is really good idea, brand strategy as well as message and strong brand equity. people like to see each cadbury advertisement.
If i am not mistaking, many people has remembered the old cadbury advertisement "Kya swad he zindgi me" (A young girl happy in cricket stadium
(Link:- http://www.youtube.com/watch?v=vXYK-KivZWg
Cadbury is reached in everybody's heart and when any festival is coming, we remember dairy milk at least once and now today's many people are buying dairy milk. Those people who are not buy , still they remember and feeling good.
Family pack of cadbury dairy milk is really attractive, innovative, theme based (Festival)..amaizing idea ..successful brand, never stop..
Link of new ad :-
http://www.youtube.com/watch?v=YxRclNjiYHc&feature=related
Again Everybody's Heart Say "KUCH MITHA HOJAYE".....ENJOY FESIVAL
Brand:- Cadbury Dairy Milk (Cadbbury)
Target:- Family and festival
Punchline / Tagline :- "Shubh Arambh" and "Kuch mitha ho jaye" (For Festival).
Strategy:-
Really we can say that very strong brand build up by Cadbury Dairy milk on specially Festival Occasion. And Cadbury brand has made change the trend in the mind of consumers. Brands has focus on "Mithas" in terms of celebration , build up good relation, occasion etc and definitely reached in heart of Indian people.
Since the campaign has started with punchline "Shubh Arambh and Kuch mitha ho jaye", brand is growing very well, strong brand image established in the mind of consumers, very emotional campaign. Even small children are also saying" kuch mitha ho jaye", they have remembered very well. Brand has target teenage, young, and aged people (Covered Family) by various ways.
The brand message is : On each and every occasion, festivals, Indian people should celebrate with Cadbury "MITHAS". This is really good idea, brand strategy as well as message and strong brand equity. people like to see each cadbury advertisement.
If i am not mistaking, many people has remembered the old cadbury advertisement "Kya swad he zindgi me" (A young girl happy in cricket stadium
(Link:- http://www.youtube.com/watch?v=vXYK-KivZWg
Cadbury is reached in everybody's heart and when any festival is coming, we remember dairy milk at least once and now today's many people are buying dairy milk. Those people who are not buy , still they remember and feeling good.
Family pack of cadbury dairy milk is really attractive, innovative, theme based (Festival)..amaizing idea ..successful brand, never stop..
Link of new ad :-
http://www.youtube.com/watch?v=YxRclNjiYHc&feature=related
Again Everybody's Heart Say "KUCH MITHA HOJAYE".....ENJOY FESIVAL
