This is BIG time is going for banking sector. Since 1 year , each and every bank are doing advertising-branding , the growth of bank advertising is too much high as well as fast as compared to other sectors. Do the bank requires advertising? Yes, in this time bank require advertising, competition is becoming tough and increased day by day. Private as well as public limited both bank are doing campaign.
ICICI bank + Bank of India + Central bank of india (100 years celebrating) + Bank of baroda & Baroda next (E- banking) + SBI bank (Railway campaign recently) + HDFC Bank + Axis bank + Punjab national bank + Union bank + Canera bank + Citi bank + Yes bank + Uco bank + Cosmos bank + Allahbad bank + Kotak mahindra bank (25 years celebration) + Dena bank + IDBI bank etc.... All above mentioned bank are launching various services and give ing update news to public. Like e-banking, net banking, mobile banking, credit-debit card, ad regarding branch-ATM record, open new branch domestic (Urban & rural) - global, rural banking, Other differentiate services etc. Bank will one step go ahead to retain in market. Even Dena bank, kotak bank, central bank of india, union bank are doing advertise , they did never fall in advertise. it's surprise really.......
All of these are planning 360 degree marketing and communication. It may the chances of Bank portability services in near future. Even bank are also recruiting many probationery officers. Every month bank are giving advertisement regarding recruitment since 1 years. It is also directly or indirectly becoming source of income for bank.
"BIG TIME FOR EVERY BANK" or "BIG TIME, BIG BANK , PEOPLE........" Decision is your