Product innovation with an Advanced Technology is mostly increasing
the comfortness level in which efforts is creating to develop new features into
either existing product or new product. In recent, feminine hygiene brand Sofy
has unveiled ‘Sofy Cool’ sanitary pad in India which is representing an
innovative features known as ‘Coolpad Technology’, it realizing the feel of
coolness and appealing to have ‘Irritation free period’.
Irritation/Irritability
is one of the core symptom/sign of the menstrual period which gives
discomfortness & stuffiness feeling. Hence, Sofy cool is accomplishing it
by providing with Coolpad technology. Till time, all the leading brands are
being endorsed by emphasizing on absorption level which keeps safe &
comfortable during the period. In the Advance Technology Era, Sofy Coolpad can
be considered as clutter breaking & innovative which efforts to keep away
from irritation and swing the mood during period.
Strategic Execution:
- Launched on 28th May,2019 on Menstrual Hygiene day which is best & perfect time to tap the market.
- Sofy has launched new Coolpad technology by identified the market gap based on research, that to keeps irritation free period along with deep absorption.
Sanitary pad is a kind of product which needs to influence highly
towards women/girl, hence brand campaigning should influential which urge to
buy sanitary pad especially if brand is unveiling with an innovative concept/
features likewise Sofy cool and it has to take an advantage by representing
specialty of pad. There is a huge Sanitary pad untapped market in India, just
needs to execute consistent efforts & urge to use hygiene pad instead of
normal cloth.
To survive in the competitive
market, it is primarily essential to identify the market gap and bring an
innovative features which can enhance not only the Consumers value but also increase
the level of convenience.
Urge to buy at least once,
Desired Results can increase the Customer Acceptance!!!
