Yes, never be confused about BlackBerry Brand because, there are two BlackBerry,
Both BlackBerry are playing in Premium market and targeting upper class, corporate, rich consumers.
Would you like to know more detail about BlackBerry? Let's BlackBerry will be introducing to you:-
(1) BlackBerry is smart phone that we all know very well,
(2) While the other BlackBerry is playing in Man's wear garment segment and targeting to premium market. Recently BlackBerry Textile brand has made reposition in market and already started television commercial campaign. It has made change in corporate tagline and again come up with new tagline in market, means it is now trying to focus on right target market and will be taking reposition.
Overall, today time is going to make update your brand because, consumers behavior, perception, needs, taste, brainstorming, consciousness towards brand or price etc. are changing frequently.
Old Tagline: - Sharp. Smooth. Sure
New Tagline: - "Go Sharp" and trying to revive again in premium market. This new tagline is perfect suit to this brand.
Website:-
(1) You can visit website of BlackBerry Smart phone: - http://in.blackberry.com/
(2) You can visit website & TV ad of BlackBerry Textile: - http://blackberrys.in/About-Us.html
Old Tagline of Textile Brand BlackBerrys |
New Tagline of Textile Brand BlackBerrys |
BlackBerry Smart Phone Logo |
Normally, when people speak about BlackBerry, we perceived about smart phone or we always understand about smart phone.Because, BlackBerry smart phone is very well known and one of the leading brand in market.
So, here it may difficult for Blackberrys Textile brand to revive or rejuvenation in market.
Let's see..but you don't be confuse...That's nice..