I am not opposing any brand in this article. This article will specific on children as compared to other target market.
Segment :- Healthcare & Nutraceutical market
Target people :- Age group 2 to 5 years, 7 to 15 years , 16 to 22 years And 26 to 32 year (Mostly married Women ).
Brands cover :- Complan, Horlicks, Bournvita and Boost
Boom in Health care products and its scenario:-
Since 5 years , there are increasing the health care market, nutrition market. Lots of health care products are available in market for each & every type of people start from born baby to aged people. health care trend is became change totally. people are taking more care for themselves as well as children. If we are talking about specially children who are studying in various standard.
Education is became BURDEN for both PARENTS & CHILDREN. For parents, child must be first rank and parents are lot of feel stress, tension, high expectation. For children , children are feeling stress of study, tution, burden of lots of books, home work in fair book, rough book etc. But, still Parents and Children are working, fighting for it.
Studying till late night...with facing lot of health problem like headache, eye problem, memory problem, weakness, tired etc. So, here demand is automatically create regarding such problem. And such demand is increased day by day.
Today's Market is continuously watch on demand, develop products, create More needs, convert into Brand.Here, the role is between Demand and Need. Market is using such strategy, automatically create aggressive needs. Consumers also feel that yes, for my child this product is really required.We know that normally woman is most influencing and attractive in market for promote product.For children health care product, woman is playing role of Mother in advertisement. And , real mother also feel that if such problem will face her children, what will do?
Brand Role And its U.S.P:-
(1) Horlicks:- Horlicks is for taller, sharper, child development. Same is available as Junior Horlicks for different segment.
(2) Boost:- Boos is normally promote as More stamina power. Sachin tendulkar is endorsing Boost brand.
(3) Bournvita:- Bournvita is for child development, more energy. Now, Bournvita also available as Bournvita Little champ in which DHA nutrient for brain development age 2 to 5 years child, so children can be able to develop fast.
(4) Complan:- Complan is promote taller, child development. And Complan has also introduced brand Complan Memory Charger for those children who can not be able to remember study, constraint in development.
Link of Ad:-
http://www.youtube.com/watch?v=UypCZZuAMwQ (Complan Memory)
http://www.youtube.com/watch?v=DxeFOZ02eWo (Bournvita DHA)
(5) Woman Horlicks:- Horlicks introduced brand for woman age group 26 to 32 years (Mostly married) with the purpose of brain development, to reduce stress of job,home work, look after child etc. But, this brand is not became successful yet.
Conclusion:- In fact, for children such product is really required? Parents have created such problem towards children, children are facing such thing. Otherwise, child can able develop very well without using such product. And , television is such medium in which whole thing of advertisement is created which is affecting to mother & children's mind.
Children are weak in small age that they need daily nutritional powder for stamina, brain development, to become taller, sharper etc.?
Think it........Happy Reading.......
