Vivo India – one of the leading Selfie
Smartphone is now appealing & urges users to spend quality time with
Family. Vivo has launched New Year campaign with social appeal to SwitchOff
phone or keep aside and spend quality time with family while having together at
home. It is delivering strong reality
facts that people are constantly occupied on Smartphone while having with
family at home or outside. Excessive usage of Smartphone is definitely
impacting on health as well as slowly reducing interaction inside family.
Presently, there are most leading brands in Smartphone category in India
such as Vivo, Redmi, and Oppo having higher range of megapixel capacity in the
camera as well as consistently introducing upgraded models/series since 3 years
in India because Selfie camera trend has increased simultaneously. In Indian
market, consumers are being influenced mostly through a high megapixel camera
& advance features at competitive price.
Conceptualized on the right time, Vivo India has taken superior initiative
by conveying message to keep away from excessive Smartphone usage through
silent branding. An effective silent
branding can possible only after your brand awareness across the segment
market. In last 2-3 years, Vivo has been launched consistently upgraded
model/Pro series with featuring extended megapixel camera with overall quality
too and became one of the leading brands amongst the Smartphone market in India.
After creating market space & established brand image, Vivo has taken further
strategic step towards social campaign with silent branding.
Silent Branding with Strong
Social Message Campaign can influence greatly towards consumers as well as
increase the brand equity.
