A leading music channel “Mastiii” has come up with new avatar, new look as leadership and growth symbol. A Sri Adhikari Brothers Enterprise has launched “Mastiii” channel in July 2010, and getting huge success in music channel segment.
Mastiii channel has made change its look within short span of period and new look is really nice, effective, that show symbol of leadership and growing against rivals. The other strong rivals could not get such huge success despite of earlier launched like B4U, 9XM, MTC, Zoom Tv etc. All these channels are playing since many years but, still far away than Mastiii channel.
Mastiii channel is covering 75% music and 25 % comedy show so; it is focusing on punch line with “Comedy aur music sabse bada dose” i.e. Hindi music cum comedy channel. Today, Mastiii channel is standing no.1 position in Hindi Music channel market.
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| OLD LOOK |
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| NEW LOOK |
Competitors: - B4U, MTV, 9XM, E24, Channel V, Zoom Tv, UTV Bindas, Sony MIX, ETC,
This is the first music channel which has entered late in Hindi music channel market and covered good market share, leadership position, built up strong brand image and change look within short span of period (1 year).
It has been used good strategy by Mastiii channel that “Understand the music market, music lovers”. The song selection, programming schedule or shows are much important for any music channel. It can say that core part of channel.
Recently, Sony Entertainment Group has also released new Hindi music channel which is called as “Sony MIX”. Sony MIX channel will assure give strong compete against Mastiii. Sony MIX is also getting good feedback and ahead in terms of position (Ranking) among other rivals.
Let’s See… How Mastiii will maintain its position with strong image.
