Saturday, December 10, 2011

Video on Demand by Tata Sky + HD: Great Innovation

Again great innovation and Always, since launching time to till date; it is always coming with innovation as per market demand and trying to make happy its consumers. Yes, it’s only “Tata Sky” which has evolved many innovative services with advanced technology as well as still further invention is going on n on in Indian DTH (Direct to Home service) segment.

Few days back, Tata Sky + HD (A part of Tata Sky) has come up with new service Video on Demand service where subscribers (Viewers) can easily entertain their favorite TV show of previous week, without recording. Yes, they can entertain favorite TV show with original broadcasting as well as without any personal recording. Even though, subscribers can also view old & new movies from Movie Library where over 500 to 1000 movies titles with multiple languages in HD quality.

The uniqueness is that very creative service where subscribers can watch previous TV show without any recording & also watch any movies from Movies Library by downloading from Tata sky serve. Before one month ago Tata sky has been launched promotional campaign on “Puchh Dala (Did you asked)” which has been focus on if you will ask, you will get good one, because many times consumers are not asking about scheme or budget  and they ready to pay whatever price. But, at that time to remove that inconveniency, Tata sky has been launched price conscious campaign with highly innovation.

As well, Tata sky has already been launched various innovative services where families can entertainment together. Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la” and moreover, that Tata sky is introducing its service with the consideration of family & always trying to makes happy to its subscribers.

Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV



Video on Demand services is specially focused on those women who like TV show and many times, they like to watch repeat episode. Television commercial already started on various channel in which one young married woman asking in midnight to her husband that is he able to do anything for her, husband replied ‘yes’ whereas suddenly woman demand that she want to watch 4 days ago TV show. After replying husband, she felt sad & saying, everyone is telling right that after marriage people is changing themselves.

So, Tata Sky + HD have launched Video on Demand service in order to fulfill that demand/gap. And, we can also say that Tata Sky is finding gap, analyze consume behavior & their needs then coming with innovative/creative solution with advance technology.

No any other DTH (Direct to Home) service providers has launched such innovative & effective services in Indian market yet, and Tata sky is leading service provider in terms of introducing creative service in India. To provide much better service, Tata sky has also several call centers which is available 24 x 7 hours in total 11 languages that’s also give much brand strength.

EnjoY “Video on Demand” service with Tata Sky + HD !!! 
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