Every Woman has right to live “Healthy and Happy” life , “Women for Change” campaign initiated a
year ago by Stayfree brand which has been supported to UNICEF India in order to
generate health awareness & support to especial in Rural area of India.
Being a Social responsibility, now again Stayfree is
awakening to all Women by introduced new campaign on “Women for Change” .
Campaign is rolled out & emphasize on “Anemia Disease” which is being faced
more than 50% women in India whereas 87% facing anemia during pregnancy period.
Facts & Statistical
Report Analysis:- http://www.ssmrae.com/admin/images/2caa8d3a66d5a1d7755f22467f853fc1.pdf
Television Commercial:-
http://www.youtube.com/watch?v=ErJNG1vMpvY
UNICEF Campaign a
year ago:-
Branding
Strategy:- Recently television
commercial released in which shown prevalence of anemia & its causes. The
campaign has been endorsed by Sakshi Tanwar which is conveying message that 50%
women are facing anemia disease due to lack of hemoglobin /blood cells that
gives an impacting on physical development as well as during the pregnancy too.
Henceforth, “Stayfree Women For Change”
initiated campaign for Anemia Test and get 50% discount supported by SRL
Diagnostic Pvt. Ltd. (Mumbai based company).
Overall it can say “Brand Twisting / Co-Branding” between Stayfree & SRL
Diagnostic Pvt. Ltd. for Anemia Test Check up, which is offering 50% discount
on Anemia Test and for, more details showing toll free number in which many
things include (likewise limited offer period, price detail, other specific condition
etc.). Though, Stayfree initiated good campaign to generate awareness for
anemia where Women can live Healthy n Happy Life.
Day by Day, Brands
are integrating with CSR (Corporate Social Responsibility) campaign in order to
promote brand, to build up brand equity, to develop strong corporate identity
and being Social responsibility.
Stayfree has been
chosen CSR strategy to compete against rival brand Whisper. There are already
been introduced two campaign by Stayfree (1) Ab waqt hai badalne ka (Now, Time
for Change) and (2) Women For Change campaign which are emphasize on “Change” and it gives empowering as well as positive energy
to Women.
Every Woman has right
to live “Healthier & Happier Life”… Women for Change by Stayfree…
