Yes, one company is playing two brands in market with same segment. And, both brands are playing successfully in moisturizing cream segment. That company is focus on continuously quality and its result. As always coming with different innovative brand campaign in market and compete with other brands. We can say that both brands are one of leading in respectively segment. It all about only one company Hindustan Unilever Ltd. And its two brands are ponds and Fair & Lovely respectively.
We all know about H.U.L Company and its brands which are playing in various segments – market. And also somewhere brands are leader and somewhere not leader but still giving tough competition by strategically against rivals.
If we talk about Ponds and Fair & Lovely brands, (1) Ponds is very successful and strong brand in skin care / personal care market since many years, it has made already strong brand equity in consumers mind with various group of urban as well as rural market. Ponds has established image as premium brand in market but now many competitors as well as substitutes brands are available, so today many such premium brands are available in market. A time was going where only two premium brands were available Ponds & Nivea.
Consumers were using those brands in regular & winter season for smooth & nourish skin.
Today’ Ponds has also made brand extension for different segment & target market as consumers demand - needs. Ponds age miracle is one of the brand extended which is targeted to young married women in India.
Brand “Ponds Age Miracle” in India:-
Segment: - Married women who may employee or self-employed, upper –middle class & upper class
Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.
Benefits: - To helpful in aging spot, pimple, line on face etc. and women will look young at the age of 35 years. Today, women are caring too much for their skin and use so many skin care brands. Ponds age miracle brand is specially target to corporate and premium class women who are regularly attending party, join with group for dinner etc.
Ad link: -
http://www.youtube.com/watch?v=oQMcx3hPLQk (English version -Ponds Age Miracle)
http://www.youtube.com/watch?v=SAdvCOUTYt8 (Hindi Version)
(2) Whereas Fair & Lovely: - Fair & lovely brand has also made brand extension like Ponds and playing on fairness market with different group of segment. Fair & lovely forever glow is one of the brands extended which is targeted to unmarried women who are 28-30 years old in India.
Segment: - Unmarried women who may employee or self-employed, upper –middle class & upper class
Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.
Ad link: - http://www.youtube.com/watch?v=QscDnyBmo9g (Fair & Lovely forever glow)
The only one difference between these two brands is married women and unmarried women (Ponds age miracle & fair & lovely forever glow). The important thing is that, HUL has made customized brands with consider of both type of same age women. Consumer preference and demands are changing where company are launching such customized brands as well as maintain segment.
Today, many brands are available where consumers are using those brands despite of it should not use. For e.g. Men were using some brands for fairness, so, company has been launched brands for men also to remove this problem. Now, many companies are introducing brands for men also with mark of “For man only”. Therefore, it can maintain segment and position.
Recently, fair & lovely has launched fair & lovely forever tube for teen ages in India.
What do you feel?..
We all know about H.U.L Company and its brands which are playing in various segments – market. And also somewhere brands are leader and somewhere not leader but still giving tough competition by strategically against rivals.
If we talk about Ponds and Fair & Lovely brands, (1) Ponds is very successful and strong brand in skin care / personal care market since many years, it has made already strong brand equity in consumers mind with various group of urban as well as rural market. Ponds has established image as premium brand in market but now many competitors as well as substitutes brands are available, so today many such premium brands are available in market. A time was going where only two premium brands were available Ponds & Nivea.
Consumers were using those brands in regular & winter season for smooth & nourish skin.
Today’ Ponds has also made brand extension for different segment & target market as consumers demand - needs. Ponds age miracle is one of the brand extended which is targeted to young married women in India.
Brand “Ponds Age Miracle” in India:-
Segment: - Married women who may employee or self-employed, upper –middle class & upper class
Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.
Benefits: - To helpful in aging spot, pimple, line on face etc. and women will look young at the age of 35 years. Today, women are caring too much for their skin and use so many skin care brands. Ponds age miracle brand is specially target to corporate and premium class women who are regularly attending party, join with group for dinner etc.
Ad link: -
http://www.youtube.com/watch?v=oQMcx3hPLQk (English version -Ponds Age Miracle)
http://www.youtube.com/watch?v=SAdvCOUTYt8 (Hindi Version)
(2) Whereas Fair & Lovely: - Fair & lovely brand has also made brand extension like Ponds and playing on fairness market with different group of segment. Fair & lovely forever glow is one of the brands extended which is targeted to unmarried women who are 28-30 years old in India.
Segment: - Unmarried women who may employee or self-employed, upper –middle class & upper class
Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.
Ad link: - http://www.youtube.com/watch?v=QscDnyBmo9g (Fair & Lovely forever glow)
The only one difference between these two brands is married women and unmarried women (Ponds age miracle & fair & lovely forever glow). The important thing is that, HUL has made customized brands with consider of both type of same age women. Consumer preference and demands are changing where company are launching such customized brands as well as maintain segment.
Today, many brands are available where consumers are using those brands despite of it should not use. For e.g. Men were using some brands for fairness, so, company has been launched brands for men also to remove this problem. Now, many companies are introducing brands for men also with mark of “For man only”. Therefore, it can maintain segment and position.
Recently, fair & lovely has launched fair & lovely forever tube for teen ages in India.
What do you feel?..
