Again, Again, Again Tata Sky come up with new service in DTH service market. Recently, a month ago Tata sky has introduced three new serivces as well as also released TVC campaign accordingly.
Really, it can say that Tata Sky are continuously working on consumers behaviour and their needs. And on that basis, introduced new services in market for valuable consumers. It gives feeling of punch line “Isko Laga Dala Toh Life Jinga La La” where consumers can get satsifaction.
The three services introduced in a month:-
(1) Re-location service where you can bring Tata Sky any where in India and Tata Sky executive will be setting up all things well.
(2) 24 x 7 customer care center open where you can get any assist as well as you can demand of your favourite movie too.
(3) On Time Visit, No any Service Charge:- The latest service introduced by Tata Sky.
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Normally, we believe that to provide in-time service is much important in any service sector. As well, company can not run lnoger if it is not providing on-time service. So, it also require to make “Service maketing Strategy” with branding strategy in order to fulfill consumers/customers satisfaction & make them loyal.
Consumers can be satisfied only if they are getting good brands & regular service. And, due to highly satisfaction, consumers can become “Loyal Consumers”.
In today’s competitve scenario, it is much important that make your consumers/customers more loyal than get new consumers/customers. Otherwise, consumers/customers churning ratio will be go high.
The same thing is being done by Tata sky that it is always coming with new services at regular interval, new concepts as well as breaking clutter branding campaign.
DTH (Direct to Home) Service Players:- Dish TV, Tata Sky, Aritel Digital TV, Reliance Big TV, Sun Direct, Videocon D2H are major players.
Brand Ambassador (Endorser) :-
(1) Dish TV :- Bollywood Star Mr.Shah Rukh Khan (Endorsing every Dish TV campaign)
(2) Tata Sky:- Bollywood Star Mr. Aamir Khan (He is endorsing on special new service campagin normally)
(3) Airtel Digital TV:- Bollywood Star Mr. Saif Ali Khan & Miss Kareena Kapoor
(4) Videocon D2H:- Bollywood Star Mr. Abhishek Bachchan (He was came initially launching, but now TVC of Videocon is not coming)
Yet, non of brands have been introduced such services in DTH service market.So, it can be good opportunity to build up strong brand equity, loyal & satisfy consumers and differentiates from rivals.
The another important thing is that to fulfill “PROMISE” which is being an offered by Tata Sky. Tata Sky has introduced services, is good thing but the most important thing is to make it fulfill well which has been shown in TVC. Once it will get success, then assure non of DTH serivice rivals can beat Tata Sky.
Let’s See How Tata Sky will get feedback?
Share your views…
Note:- If you have Tata Sky and already used any of service, kindly share your views which will be beneficial to others.