Today, people are becoming more n more health conscious, doing various kinds of skin care, body care & personal care treatment. And, there are immense of fitness centers, private skin clinic, therapy centers, body massage center etc. available in India. Another side, there are also available enormous brands for skincare, hair care, body/personal care & conceptually products range are increasing day by day.
Now a day, brands are working like “one stop solution” for consumers. Consumers are also became “Convenience Conscious along with price & quality conscious. The simple thing is that company is introducing a kind of product where consumers can able to take more benefit with convenience. Because, company is understand very well consumers demand as well as also create that type of product with ease concept where demand generate automatically.
Recently, Fair & Lovely brand (Hindustan Unilever Ltd) has extended its brand length & introduced new brand which is known as “Fair & Lovely Advanced Multivitamin”. The TVC has already been released in April ’12 month which is endorsed by Ms. Yami Gautam as well as Ms. Yami Gautam is already being endorsed whole Fair & lovely skin care brand portfolio.
New brand: - Fair & Lovely Advanced Multivitamin
Punch line: - Sirf cream nahi, fairness treatment hai (It’s not just cream, its fairness treatment)
Concept: - Branding campaign is appealing against skin care treatment where you do not need to visit skin care clinic for better fairness because this Fair & Lovely Advanced Multivitamin” is giving you fairness against spots, under eye treatment, De-tan polish treatment, anti dullness &vitamin mask. And, the U.S.P. (Unique Selling Proposition) is “Its not just cream, it is fairness treatment”.
Advertisement Link: - http://www.youtube.com/watch?v=UrAFwfbvbjY
Strategy Execution: - In every Fair n lovely campaign, Strategy executions is well-planned & very much effective as usual. As well, it is always coming with innovative concept & ideas. This campaign is clearly shown that one cream is giving you effective fairness treatment as like skin clinic.
That’s why brand is focus more on that “it’s not just cream but its fairness treatment. Today, Fair n lovely is one of the leading brand among skin care segment.
Let’s share your view about new concept …