Big Bazaar, “The Great Indian Kitchen Festival” has just finished on 31st July, 2012 and now Big Bazaar again comes up with innovative but much effective concept “Mehengai Pe Halla Bol (Awake towards Dearness)”. People are facing much dearness in India & day by day, things are also becoming much costly.
It is core competency of Big Bazaar that introducing various innovative scheme in terms of “Pricing strategy” where consumers can able to buy quality product with best price. Big Bazaar is the only hyper market brand that providing good offer price & opportunity for Indian consumers as well as also trying to remove the consumer’s psychology about “Things are costly in malls”.
Big Bazaar has introduced special campaign “6 Days Maha Bachat (6 Days Big Savings)” on the festival of Independence Day of India. The offer has already been commenced on 10th Aug.’12 & shall end on 15th Aug. ’12. Yet, no any competitive retail (Hyper-market) brand has introduced such offer. In fact, if you shall watch the television commercial, you shall really get feeling & attraction not only towards advertisement but also toward purchase the things.
Offer: - 6 Days Maha Bachat
Offer Period: - 10th Aug. ’12 to 15th Aug. ‘12
Advertisement Link: - http://www.youtube.com/watch?v=RQ7Jy0Wyknk
The campaign execution, concept, scripting, ad film shooting of mass people with banner of “Halla Bol’ (Especially Middle class / lower middle class people) etc. are really nice as well as effective and another importance of this campaign is “Voice Over & its Impact”. Voice over is generating influence in mind of consumers & it awakes to consumers.
One thing can definitely say that no any competitive brand can lead to Big Bazaar; Big Bazaar is really Very Big & Very difficult to compete.
For details information, You can visit your nearer Big Bazaar Store Locator.
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