We are know very well that how is important the "BREAK" in TVC for viewers and advertisiers.Every week channel (category wise) measured by TAM that we know.But, in conclusion at present scenario GEC category and Hindi -English news channel category are in top and very high competition between them. Each cetegory are giving at least 2 -3 minutes break and too rush advertisement in that break.
So, recently Star Gold channel (Star group of companies) has launced new concept of 1 break and enjoy the movie continue.This is entertainment and film category but the concept is good. Because time is changing every day, the rush of advertisers on TVC also increase their rush every day. People really feel clutter due to the break or advertisement , switch over to other channel, do their work untill the break is not finished, break is coming on the fun time etc. many reasons are there. So, to avoid this bad mood , star gold has launched this concept. Only this channel has implement some new concept.
Right now, channel are finding more ways to promote the advertisers product (Client & Ad agency ) like L-shoulder, scroll, moving logo, etc. (Each type of this ad's are 10 sec.). Best example of many news chahnel, sports channel (esp. for cricket), you can see high branding. Also in IPL season , when 10 minutes breask ad (few seconds are remain..... people count that sec.).
Within the few times, other channels will also follow this breaking concept by different different way. Same like star gold channel, the radio station 95. FM has also launched innovative concept before 1.5 year that "13 songs (Maximum song) in 1 hour." If channel will thinking bothside viewrs as well as advertisers,
they will get leading position from competitive market. Advertisement is also need to create awareness, new product, scheme, etc. in market. But, the important is to make and implementation of strategy from bothside.
So, enjoy the entertainment..... we will meet same palce.. (?) time after 1 BREAk.................
Thursday, December 30, 2010
Friday, December 17, 2010
Brand Communication with Multimedia
After the time of recession, The growth of ad budget is increasing day by day as compared to overall industry. The company is promote their brand through multi media which includes all kinds of ATL and BTL activities. Company are understand about ATL and BTL activities as well as consumers. The overall advertising market scenario is change since 1 years, ad agency's are using multiple media which is known as 360 degree marketing campaign, we can also say that ad industry has taken reposition in market.
In 360 degree marketing includes Media planning, media buying, market research, Brand position, P.R., Promotional activities, OOH, CSR, ATL, Event- Exhibition etc. Even though, there are also change in campaign, people are watching new camapign on every day because company much more interested to retain and attract consumers.Company's are taking care of consumers, to maintain social responsibilities in urban as well as rural area. The growth of BTL activities is going very fast and high because brand is very close to consumers. There are some examples of brand communication with M U L T I - M E D I A:-
(1) Vodafone Zozo (2) Airtel telecom (3) LG mobile, TV (4) Samsung mobile, TV (5) Alpenlibe (6) Uninor telecom (7) Intel (8) Videocon DTH, Mobile, electronics (9) Good knight natural (10) Happydent (11) Fevicol (Moochwali) (12) Idea telecom (13) Mc donald (14) Kellogs, (15) Future Generali life (16) Icici insurance (17) HDFC Life (18) Kotak Bank (25 years) (19) Axis bank (20) Canera bank (21) Volkswagn (Print media road block) (22) Tata nano (23) Lenovo laptop (Print ) (24) Bajaj Allianz (25) Religar securities (K.L.L.B) (26) Cadbury dairy milk (27) Nerolac eco paint (28) Big bazar (29) Tata sky (30) Dish TV (31) Kurkure (32) SBI bank (OOH) (33) Asian paint (35) Harpic (36) Rin detergent powder (37) Surf excel and more........
Above mentione all brands are using 360 degree campaign as well as creative & good campaign in TVC, OOH,Print, Radio, Rural activities, Non-lit board,Kiosk, Online ad, Road show, Mobile marketing, Mall, Multiplex - theatre etc.
There are some concept whcih is used frequently since 1 year like various cut-outs in hoardings, LED hoardings, Animation,cut out in Unipole, Roadblock (Print, Radio, TVC), Various innovative promotional activities, event-exhibition, creative design in road show van, inflatable toys for promotion and many more..... So, the conclusion is that it is difficult to promote brand in particular 2-3 media in competitive market.
Brand communication...... 360 degree campaign ...... M u L t I - M E D I a.....
Wednesday, December 15, 2010
New year And New Advertisement
There is corelation between advertisers and festival. They can not live without each other like Tom and Jerry. They are teachers and teaching to consumers. But still confusion is that who is student and who is teacher. Some times many company are writing or telling that we taught from our consumers/ customers and some time customers / consumers feels that we need to learn from company. Dipawali (India) festival just gone and Chirstmas and New year will coming soon. Branding of various products are being already starte. Since 2-3 years Domestic as well as MNC company are focusing in Rural area. Rural people are also became aware and celebrate festival christmas new year. Rural People are diverse and fan of D.J party, disco theque, even they are celebrating D.J on marrige also.
Day by day many branding and promotional activities are organized in rural are or town. BTL activities and corporate socilal responsibility are became very importance for company. They are much more concentrate on all these activities especially in festival. So on New year, ad spender divided in 3 part ( Chirstmas + New year and Kite festival) then immediately budget will contribute on ICC world cup. In these four division of festivaland event, there are more chances of reposition, clutter breaking campaign, new concept from industries like Mobile - Telecom, Food- beverages, Electronics, consumer durables,DTH service, Apparel - Garment, Footwear, IT etc. Due to the high competitive market, company will come with pricing strategy because indian market is much more about price concious.
Even though rural people are also buying branded products, they are becoming brand concious day by day because of branded coompany are entering in to rural market. Since 2 year, it has changing in corporate identity and each & every festival, event or occasionally, brand is coming with clutter breaking campaign or used new concept. It might be success or failure but change is there.
Many example is there like Uninor, Videocon mobile, Nerolac eco paint, LG, Samsung, Sony 3 d - LED TV, Skin care brand, Snacks brand, 3 G mobile, Cadbury dairy milk, Kellogs choco, Berger paint, Tata sky, Tata docomo, Dish TV, Many Automobile brand , Intel, Banking - insurance campaign etc. Let's change on new year .
New Product + New campaign + New celebrity + New concept+ a little wine = celebrate new year.
Day by day many branding and promotional activities are organized in rural are or town. BTL activities and corporate socilal responsibility are became very importance for company. They are much more concentrate on all these activities especially in festival. So on New year, ad spender divided in 3 part ( Chirstmas + New year and Kite festival) then immediately budget will contribute on ICC world cup. In these four division of festivaland event, there are more chances of reposition, clutter breaking campaign, new concept from industries like Mobile - Telecom, Food- beverages, Electronics, consumer durables,DTH service, Apparel - Garment, Footwear, IT etc. Due to the high competitive market, company will come with pricing strategy because indian market is much more about price concious.
Even though rural people are also buying branded products, they are becoming brand concious day by day because of branded coompany are entering in to rural market. Since 2 year, it has changing in corporate identity and each & every festival, event or occasionally, brand is coming with clutter breaking campaign or used new concept. It might be success or failure but change is there.
Many example is there like Uninor, Videocon mobile, Nerolac eco paint, LG, Samsung, Sony 3 d - LED TV, Skin care brand, Snacks brand, 3 G mobile, Cadbury dairy milk, Kellogs choco, Berger paint, Tata sky, Tata docomo, Dish TV, Many Automobile brand , Intel, Banking - insurance campaign etc. Let's change on new year .
Happy New year + Happy chirstmas to you.
New Product + New campaign + New celebrity + New concept+ a little wine = celebrate new year.
Wednesday, November 3, 2010
We are Complan and Strong BRANDed cArtooN..... ( A Silent CHALLENGE)
Nobody can stop to them . Nobody can laughing like them....
Nobody can comepete to them.. Nobody can do an action and fighting like them....
Nobody can reach to them... Nobody can become honest like them...
Nobody can preform like them.... Nobody can enjoy life like them....
Nobody can express like them..... Nobody can sleeping like them...
Nobody can become loyal like them... Nobody can eat like them..
Nobody can do comedy like them!!!! Nobody can run like them!!!!
it is a BRAND.
But, who are they? Yes, they are 70 years old brand. They are very close and in every body's heart.They are very sweetest and comedy cartoon "Tom & Jerry". A 70 year old brand Tom & Jerry has celebrated their birthday jus befor few months age. Definitely we can say that this brand has build up very strong positioning in mind of children as well as adult group.They are became successful to retain the target group viewers. This cartoon is favorable for all children as well as adult and till the time every body has remember about Tom & Jerry. They have never requirement of any kind of promotion, branding advertising still running well.
People like even watch to old show also.This brand is very silence but very challengable and strong.Many people are learning many thing from this cartoon.Cartoon show is running only on music and sound without any voiceover.In present scenario, very competitive and brands are fighting with each other to become no.1 or highest market share.But , ultimately no any specific brands are stable in position because many MNC companies are enter in indian market, indian companies are diversified their segments. So, we can say that a word monopoly are becoming vanished or lost day by day.Any way Time is going to change and brand has also to run with time. Many brand has taken reposition due to change in consumer behavior.
Happy Diwali and Happy New Year to Tom & Jerry!!!!! what you say?
Nobody can comepete to them.. Nobody can do an action and fighting like them....
Nobody can reach to them... Nobody can become honest like them...
Nobody can preform like them.... Nobody can enjoy life like them....
Nobody can express like them..... Nobody can sleeping like them...
Nobody can become loyal like them... Nobody can eat like them..
Nobody can do comedy like them!!!! Nobody can run like them!!!!
it is a BRAND.
But, who are they? Yes, they are 70 years old brand. They are very close and in every body's heart.They are very sweetest and comedy cartoon "Tom & Jerry". A 70 year old brand Tom & Jerry has celebrated their birthday jus befor few months age. Definitely we can say that this brand has build up very strong positioning in mind of children as well as adult group.They are became successful to retain the target group viewers. This cartoon is favorable for all children as well as adult and till the time every body has remember about Tom & Jerry. They have never requirement of any kind of promotion, branding advertising still running well.
People like even watch to old show also.This brand is very silence but very challengable and strong.Many people are learning many thing from this cartoon.Cartoon show is running only on music and sound without any voiceover.In present scenario, very competitive and brands are fighting with each other to become no.1 or highest market share.But , ultimately no any specific brands are stable in position because many MNC companies are enter in indian market, indian companies are diversified their segments. So, we can say that a word monopoly are becoming vanished or lost day by day.Any way Time is going to change and brand has also to run with time. Many brand has taken reposition due to change in consumer behavior.
Tuesday, October 26, 2010
Dhamakedar Competitive Festival Dipawali
The present scenario is became very Dhamakedar. Not only Dipawali but also all festivals are became competitive. Like consumers are became price conscious, All brands are becoming festival conscious, we can called that it is festival life cycle. Many campaigning will come on TV commercial, radio, print, ooh, BTL activities, online ad etc in up coming Dipawali festivals. Emotional campaign is starting with promotional strategy. Majority, campaing will target on print media and radio as well as BTL activities.
Dhamakedar offer will come from the sectors like consumer durables, food and beverages, mobile and telecom, personal care, jewellery, electronics, home furnishing, paint industry, DTH service , finance and banking, automobile, IT sectors, and many more you can add.
Festival is very good opportunity for companies that company can reach close to the consumers and consumers can reach to barnd and brand become symbolically promise. But , the offer is comon like discount offer, free goods scheme, coupon and voucher, holiday trip, exchange offer, etc. So all these offer should require change, because consumers are ready to accept the change. Consumers are feel bore and clutter, no doubt they will see the advertisement and go to maket and even buy that product also. However , they feel clutter. If any kind of new promotional innovation will come, consumer feel enthusiasm towards that brand.
Promotional scheme is require innovative scheme like in TV commercial good campaign are come, OOH good innovative and cut-out hoarding are come, Good BTL activities are being done in urban as well as rural area. So why should not in Promotional offer??
Advertisers sholud take chance to launch innovative promotional offer. What you say !?
Dhamakedar offer will come from the sectors like consumer durables, food and beverages, mobile and telecom, personal care, jewellery, electronics, home furnishing, paint industry, DTH service , finance and banking, automobile, IT sectors, and many more you can add.
Festival is very good opportunity for companies that company can reach close to the consumers and consumers can reach to barnd and brand become symbolically promise. But , the offer is comon like discount offer, free goods scheme, coupon and voucher, holiday trip, exchange offer, etc. So all these offer should require change, because consumers are ready to accept the change. Consumers are feel bore and clutter, no doubt they will see the advertisement and go to maket and even buy that product also. However , they feel clutter. If any kind of new promotional innovation will come, consumer feel enthusiasm towards that brand.
Promotional scheme is require innovative scheme like in TV commercial good campaign are come, OOH good innovative and cut-out hoarding are come, Good BTL activities are being done in urban as well as rural area. So why should not in Promotional offer??
Advertisers sholud take chance to launch innovative promotional offer. What you say !?
Thursday, October 21, 2010
Brand Ambassador and Brand
Time is running for brand ambassador. Are Ambassadors endorsed brand very successuly and effective.? There are many numbers of ambassadors are available in market who are very hit or well - knowned in country or wolrd. They are coming from film, serial, sports .. There are list of brand ambassador which are following.:
(1) Salman khan +(2) Sachin Tendulkar+ (3) Aamir khan +(4) Hrithik roshan +(5) Shahrukh khan +(6) Sania mirza +(6) Saina Nehwal +(7) Ranbir kapoor +(8) Om puri +(9) Hema malini +(10) Amitabh bachhan +(11) Zahir khan +(12) Harbhajan singh +(13) Virendra sehwag +(14) M.S. Dhoni +(15) Celina jetely +(16) Asin +(17) Kareena kapoor +(18) Akshay kumar +(19) Karishma kapoor +(20) Kajol +(21) Yuvraj singh +(22) Irfan khan +(23) Imran khan +(24) Priyanka chopra +(25) Genelia D'souza +(26) Katrina kaif +(27) Virat kohli +(28) Abhishek bachhan +(29) Aishwariya ray +(30) Smriti Irani +(31) Sakshi tanwar +(32) Juhi chawla +(33) Saif ali khan +(34) Vidya balan +(35) Anushka sharma +(36) Shahid kapoor +(37) Soha ali khan +(38) Prachi desai +(39) Neil nitin +(40) Bipasa basu +(41) Jhon abrahim +(42) Esha deol +(43) Deepika padukon +(44) Sharman joshi +(45) R. MAdhvan +(46) Sanjay dutt +(47) Vivek oberoi +(48) Imran hashmi +(49) Jimmy shergill +(50) Shilpa shetty..... = BRAND.......... many more will come as well as remain some name....
First half century is completd..... The conclusion is that brand is required the ambassador to endorsed the brand. isn't it? It create clutter in the mind of consumers. No doubt, about any ad. The ad definitely good, creative, give clear message. But , if you go close to consumers , they want new, change, challenge, trendy.
Agreed that the scenario is going to change, consumers are follow the time, even in fashion segment, the also follow the ambassador. But, if you create ad without ambassador with very different, people will give definitely effective response. What you say??????
(1) Salman khan +(2) Sachin Tendulkar+ (3) Aamir khan +(4) Hrithik roshan +(5) Shahrukh khan +(6) Sania mirza +(6) Saina Nehwal +(7) Ranbir kapoor +(8) Om puri +(9) Hema malini +(10) Amitabh bachhan +(11) Zahir khan +(12) Harbhajan singh +(13) Virendra sehwag +(14) M.S. Dhoni +(15) Celina jetely +(16) Asin +(17) Kareena kapoor +(18) Akshay kumar +(19) Karishma kapoor +(20) Kajol +(21) Yuvraj singh +(22) Irfan khan +(23) Imran khan +(24) Priyanka chopra +(25) Genelia D'souza +(26) Katrina kaif +(27) Virat kohli +(28) Abhishek bachhan +(29) Aishwariya ray +(30) Smriti Irani +(31) Sakshi tanwar +(32) Juhi chawla +(33) Saif ali khan +(34) Vidya balan +(35) Anushka sharma +(36) Shahid kapoor +(37) Soha ali khan +(38) Prachi desai +(39) Neil nitin +(40) Bipasa basu +(41) Jhon abrahim +(42) Esha deol +(43) Deepika padukon +(44) Sharman joshi +(45) R. MAdhvan +(46) Sanjay dutt +(47) Vivek oberoi +(48) Imran hashmi +(49) Jimmy shergill +(50) Shilpa shetty..... = BRAND.......... many more will come as well as remain some name....
First half century is completd..... The conclusion is that brand is required the ambassador to endorsed the brand. isn't it? It create clutter in the mind of consumers. No doubt, about any ad. The ad definitely good, creative, give clear message. But , if you go close to consumers , they want new, change, challenge, trendy.
Agreed that the scenario is going to change, consumers are follow the time, even in fashion segment, the also follow the ambassador. But, if you create ad without ambassador with very different, people will give definitely effective response. What you say??????
Sunday, October 17, 2010
Consumer behavior
Consumer behavior change very fast now a days. The chnage we are facing that consumer are moves to branded item.Brand awareness increased by all type of consumers urban as well as rural. Most MNC companies are entered in to indian market as compared to indian companie. MNC companies have change the indian consumer behavior as well as scenario. The scenario is like that first MNC companies are implementing new marketing strategy then indian comapnies are followed some different strategy.
This situation is happen mostly in FMCG market. WHat you say?
This situation is happen mostly in FMCG market. WHat you say?
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