The present scenario is became very Dhamakedar. Not only Dipawali but also all festivals are became competitive. Like consumers are became price conscious, All brands are becoming festival conscious, we can called that it is festival life cycle. Many campaigning will come on TV commercial, radio, print, ooh, BTL activities, online ad etc in up coming Dipawali festivals. Emotional campaign is starting with promotional strategy. Majority, campaing will target on print media and radio as well as BTL activities.
Dhamakedar offer will come from the sectors like consumer durables, food and beverages, mobile and telecom, personal care, jewellery, electronics, home furnishing, paint industry, DTH service , finance and banking, automobile, IT sectors, and many more you can add.
Festival is very good opportunity for companies that company can reach close to the consumers and consumers can reach to barnd and brand become symbolically promise. But , the offer is comon like discount offer, free goods scheme, coupon and voucher, holiday trip, exchange offer, etc. So all these offer should require change, because consumers are ready to accept the change. Consumers are feel bore and clutter, no doubt they will see the advertisement and go to maket and even buy that product also. However , they feel clutter. If any kind of new promotional innovation will come, consumer feel enthusiasm towards that brand.
Promotional scheme is require innovative scheme like in TV commercial good campaign are come, OOH good innovative and cut-out hoarding are come, Good BTL activities are being done in urban as well as rural area. So why should not in Promotional offer??
Advertisers sholud take chance to launch innovative promotional offer. What you say !?
Tuesday, October 26, 2010
Thursday, October 21, 2010
Brand Ambassador and Brand
Time is running for brand ambassador. Are Ambassadors endorsed brand very successuly and effective.? There are many numbers of ambassadors are available in market who are very hit or well - knowned in country or wolrd. They are coming from film, serial, sports .. There are list of brand ambassador which are following.:
(1) Salman khan +(2) Sachin Tendulkar+ (3) Aamir khan +(4) Hrithik roshan +(5) Shahrukh khan +(6) Sania mirza +(6) Saina Nehwal +(7) Ranbir kapoor +(8) Om puri +(9) Hema malini +(10) Amitabh bachhan +(11) Zahir khan +(12) Harbhajan singh +(13) Virendra sehwag +(14) M.S. Dhoni +(15) Celina jetely +(16) Asin +(17) Kareena kapoor +(18) Akshay kumar +(19) Karishma kapoor +(20) Kajol +(21) Yuvraj singh +(22) Irfan khan +(23) Imran khan +(24) Priyanka chopra +(25) Genelia D'souza +(26) Katrina kaif +(27) Virat kohli +(28) Abhishek bachhan +(29) Aishwariya ray +(30) Smriti Irani +(31) Sakshi tanwar +(32) Juhi chawla +(33) Saif ali khan +(34) Vidya balan +(35) Anushka sharma +(36) Shahid kapoor +(37) Soha ali khan +(38) Prachi desai +(39) Neil nitin +(40) Bipasa basu +(41) Jhon abrahim +(42) Esha deol +(43) Deepika padukon +(44) Sharman joshi +(45) R. MAdhvan +(46) Sanjay dutt +(47) Vivek oberoi +(48) Imran hashmi +(49) Jimmy shergill +(50) Shilpa shetty..... = BRAND.......... many more will come as well as remain some name....
First half century is completd..... The conclusion is that brand is required the ambassador to endorsed the brand. isn't it? It create clutter in the mind of consumers. No doubt, about any ad. The ad definitely good, creative, give clear message. But , if you go close to consumers , they want new, change, challenge, trendy.
Agreed that the scenario is going to change, consumers are follow the time, even in fashion segment, the also follow the ambassador. But, if you create ad without ambassador with very different, people will give definitely effective response. What you say??????
(1) Salman khan +(2) Sachin Tendulkar+ (3) Aamir khan +(4) Hrithik roshan +(5) Shahrukh khan +(6) Sania mirza +(6) Saina Nehwal +(7) Ranbir kapoor +(8) Om puri +(9) Hema malini +(10) Amitabh bachhan +(11) Zahir khan +(12) Harbhajan singh +(13) Virendra sehwag +(14) M.S. Dhoni +(15) Celina jetely +(16) Asin +(17) Kareena kapoor +(18) Akshay kumar +(19) Karishma kapoor +(20) Kajol +(21) Yuvraj singh +(22) Irfan khan +(23) Imran khan +(24) Priyanka chopra +(25) Genelia D'souza +(26) Katrina kaif +(27) Virat kohli +(28) Abhishek bachhan +(29) Aishwariya ray +(30) Smriti Irani +(31) Sakshi tanwar +(32) Juhi chawla +(33) Saif ali khan +(34) Vidya balan +(35) Anushka sharma +(36) Shahid kapoor +(37) Soha ali khan +(38) Prachi desai +(39) Neil nitin +(40) Bipasa basu +(41) Jhon abrahim +(42) Esha deol +(43) Deepika padukon +(44) Sharman joshi +(45) R. MAdhvan +(46) Sanjay dutt +(47) Vivek oberoi +(48) Imran hashmi +(49) Jimmy shergill +(50) Shilpa shetty..... = BRAND.......... many more will come as well as remain some name....
First half century is completd..... The conclusion is that brand is required the ambassador to endorsed the brand. isn't it? It create clutter in the mind of consumers. No doubt, about any ad. The ad definitely good, creative, give clear message. But , if you go close to consumers , they want new, change, challenge, trendy.
Agreed that the scenario is going to change, consumers are follow the time, even in fashion segment, the also follow the ambassador. But, if you create ad without ambassador with very different, people will give definitely effective response. What you say??????
Sunday, October 17, 2010
Consumer behavior
Consumer behavior change very fast now a days. The chnage we are facing that consumer are moves to branded item.Brand awareness increased by all type of consumers urban as well as rural. Most MNC companies are entered in to indian market as compared to indian companie. MNC companies have change the indian consumer behavior as well as scenario. The scenario is like that first MNC companies are implementing new marketing strategy then indian comapnies are followed some different strategy.
This situation is happen mostly in FMCG market. WHat you say?
This situation is happen mostly in FMCG market. WHat you say?
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