1 brEaK (Viewers) and many many STAR (Star gold Channel)

We are know very well that how is important the "BREAK" in TVC for viewers and advertisiers.Every week channel (category wise) measured by TAM that we know.But, in conclusion at present scenario GEC category and Hindi -English news channel category are in top and very high competition between them. Each cetegory are giving at least 2 -3 minutes break and too rush advertisement in that break.

So, recently Star Gold channel (Star group of companies) has launced new concept of 1 break and enjoy the movie continue.This is entertainment and film category but the concept is good. Because time is changing every day, the rush of advertisers on TVC also increase their rush every day. People really feel clutter due to the break or advertisement , switch over to other channel, do their work untill the break is not finished, break is coming on the fun time etc. many reasons are there. So, to avoid this bad mood , star gold has launched this concept. Only this channel has implement some new concept.

Right now, channel are finding more ways to promote the advertisers product (Client & Ad agency ) like L-shoulder, scroll, moving logo,  etc. (Each type of this ad's are 10 sec.). Best example of many news chahnel, sports channel (esp. for cricket), you can see high branding. Also in IPL season , when 10 minutes breask ad (few seconds are remain..... people count that sec.).

Within the few times, other channels will also follow this breaking concept by different different way. Same like star gold channel, the radio station 95. FM has also launched innovative concept before 1.5 year that "13 songs (Maximum song) in 1 hour." If channel will thinking bothside viewrs as well as advertisers,
they will get leading position from competitive market. Advertisement is also need to create awareness, new product, scheme, etc. in market. But, the important is to make and implementation of strategy from bothside.

So, enjoy the entertainment..... we will meet same palce.. (?) time after  1 BREAk.................

Brand Communication with Multimedia

After the time of recession, The growth of ad budget is increasing day by day as compared to overall industry. The company is promote their brand through multi media which includes all kinds of ATL and BTL activities. Company are understand about ATL and BTL activities as well as consumers. The overall advertising market scenario is change since 1 years, ad agency's are using multiple media which is known as 360 degree marketing campaign, we can also say that ad industry has taken reposition in market.

In 360 degree marketing includes Media planning, media buying, market research, Brand position, P.R., Promotional activities, OOH, CSR, ATL, Event- Exhibition  etc. Even though, there are also change in campaign, people are watching new camapign on every day because company much more interested to retain and attract consumers.Company's are taking care of consumers, to maintain social responsibilities in urban as well as rural area. The growth of BTL activities is going very fast and high because brand is very close to consumers. There are some examples of brand communication with M U L T I - M E D I A:-

(1) Vodafone Zozo (2) Airtel telecom (3) LG mobile, TV (4) Samsung mobile, TV (5) Alpenlibe (6) Uninor telecom (7) Intel (8) Videocon DTH, Mobile, electronics (9) Good knight natural (10) Happydent (11) Fevicol (Moochwali) (12) Idea telecom (13) Mc donald (14) Kellogs, (15) Future Generali life (16) Icici insurance (17) HDFC Life (18) Kotak Bank (25 years) (19) Axis bank (20) Canera bank (21) Volkswagn (Print media road block) (22) Tata nano (23) Lenovo laptop (Print ) (24) Bajaj Allianz (25) Religar securities (K.L.L.B) (26) Cadbury dairy milk (27) Nerolac eco paint (28) Big bazar (29) Tata sky (30) Dish TV (31) Kurkure (32) SBI bank (OOH)  (33) Asian paint (35) Harpic (36) Rin detergent powder (37) Surf excel  and more........

Above mentione all brands are using 360 degree campaign as well as creative & good campaign in TVC, OOH,Print, Radio, Rural activities, Non-lit board,Kiosk, Online ad, Road show, Mobile marketing, Mall, Multiplex - theatre etc.

There are some concept whcih is used frequently since 1 year like various cut-outs in hoardings, LED hoardings, Animation,cut out in Unipole, Roadblock (Print, Radio, TVC), Various innovative promotional activities, event-exhibition, creative design in road show van, inflatable toys for promotion and many more..... So, the conclusion is that it is difficult to promote brand in particular 2-3 media in competitive market. 

Brand communication...... 360 degree campaign ...... M u L t I  - M E D I a.....

New year And New Advertisement

There is corelation between advertisers and festival. They can not live without each other like Tom and Jerry. They are teachers and teaching to consumers. But still confusion is that who is student and who is teacher. Some times many company  are writing or telling that we taught from our consumers/ customers and some time customers / consumers feels that we need to learn from company. Dipawali (India) festival just gone and Chirstmas and New year will coming soon. Branding of various products are being already starte. Since 2-3 years Domestic as well as MNC company are focusing in Rural area. Rural people are also became aware and celebrate festival christmas new year. Rural People are diverse and fan of D.J party, disco theque, even they are celebrating D.J on marrige also.

Day by day many branding and promotional activities are organized in rural are or town. BTL activities and corporate socilal responsibility are became very importance for company. They are much more concentrate on all these activities especially in festival. So on New year, ad spender divided in 3 part ( Chirstmas + New year and Kite festival) then immediately budget will contribute on ICC world cup. In these four division of festivaland event, there are more chances of reposition, clutter breaking campaign, new concept from industries like Mobile - Telecom, Food- beverages, Electronics, consumer durables,DTH service, Apparel - Garment, Footwear, IT etc. Due to the high competitive market, company will come with pricing strategy because indian market is much more about price concious.

Even though rural people are also buying branded products, they are becoming brand concious day by day because of branded coompany are entering in to rural market. Since 2 year, it has changing in corporate identity and each & every festival, event or occasionally, brand is coming with clutter breaking campaign or used new concept. It might be success or failure but change is there.

Many example is there like Uninor, Videocon mobile, Nerolac eco paint, LG, Samsung, Sony 3 d - LED TV, Skin care brand, Snacks brand, 3 G mobile, Cadbury dairy milk, Kellogs choco, Berger paint, Tata sky, Tata docomo, Dish TV, Many Automobile brand , Intel, Banking - insurance campaign etc.  Let's change on new year .

Happy New year + Happy chirstmas to you.

New Product + New campaign + New celebrity + New concept+  a little wine = celebrate new year.