Happydent Sugar Free Chewing gum by Perfetti Van Melle

A Well- known brand Happydent by Perfetti Van Melle has released new “sugar free chewing gum” in India. Overall Perfetti is playing in two segments sugar confectionery market and another is healthcare market. Perfetti has evolved good brand image and already been taken strong position for few brands like Chlormint, Center fresh, Center shock, Alpenliebe, Big babul, Mentos and Happydent, as well all brands are running successfully in confectionery market against rivals.  

Perfetti is holding more than 25% market share as well as market leader, largest player in confectionery market. And, ITC Ltd, Wirgley’s are followed by Perfetti van Melle. Today’s confectionery market is growing very fast and slowly company are introducing variant candy, chewing gum especially mint base. Mint base market is growing slowly which is being used as mouth freshener, throat infection & after smoke or it can say multiple benefits.

Happydent has achieved an award of ‘Best advertisement” in India.

Happydent brand established as “Sparkling Teeth” in healthcare segment, and ‘sparkling teeth’ is showing in every television commercials. Happydent white has already been extended its two ‘sugar free’ brands which are known as Happydent Petrox and Happydent white Xylit that includes ayurvedic ingredients. Recently, a month ago Happydent white launched other ‘sugar free’ brand which is know as Happydent Complete chewing gum.

New brand: - Happydent Complete which is sugar free gum.

Brand Endorser: - Bollywood Actress Mallika Sherawat.

Punch line: - “Jai Roshni Baba Ki”

Advertisement Link: - http://www.youtube.com/watch?v=vUY4mg2I8lk

Website Link: - http://happydent.in/TVC.html

Brand Campaign: - Very funny television commercial and strategy is focusing on “sugar free” gum concept as well as your teeth also become strong. Despite of sugar free concept, normally mass consumers are consuming it and the word “sugar free” is use for diabetic people. And, today many other brands are entered in market as “Sugar Free” which are targeting to diabetic people in India. And, in television commercial, there is not conveying any kind of message which can relate.

Normally, confectionery brands are selling more on pan shop, Kirana stores or provision stores and now medical stores are also selling mint base candy & chewing gum too. So, it can say that “sugar free” concept may not match with target market as well as ‘Happydent Complete’ brand is more focus on mass than specific market.

Share your views…What do you feel?

Big Bazaar : Saste Main Party (Celebrate Party in Economy Price)

Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding.

It is a core competency of Big bazaar that always coming with promotional offer with quality & branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well.

The campaign has released with limited period offer from 17^th December, 2011 to 1^st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well.

Campaign: - “Saste main party (New Year party with economy Price)”

Advertisement Link:  - http://www.youtube.com/watch?v=XZ0ps34UcWU

Television commercial has already been released where campaign conveying message celebrate party with family and friends together. Big bazaar is always thinking about consumers where it has already been taken success since 10 years.

Enjoy New Year party with full of Happiness!!!

Happy New Year To All Of You

A one day ago 27^th December,2011, a giant beverages company Coca Cola has released new year campaign, and since 2009 Coca cola has been come up with global campaign with the punch line “ Open Happiness” which is going successfully as well as also coming with breaking clutter campaign. Especially, each festival is key part for Coca Cola that it can take good opportunity to established loyal & strong brand equity. One of the leading advertising agency McCann Erickson who is handle client Coca cola, as well  this agency has already been given so many breaking clutter campaign which has got good response.

Campaign Brief: - Latest Coca Cola campaign has come up with “Umeed Wali dhoop, Sunshine wali Aasha” which is conveying message about positive thinking, contribute your happiness, make your day happy. Jingle as well as lyrics is so nice and touchable, children are singing in chorus form which maintain the message & gives inspiration. And, the campaign is ending with the punch line “Believe in happier tomorrow”.

Jingle:- “Umeed Wali dhoop, Sunshine wali Aasha…..”

Punch Line:- “Believe in happier tomorrow”.

Advertise Link: - http://www.youtube.com/watch?v=xMaT4vcBG6Y

The same other thing is that Coca Cola has also been released “Two Lamp and Contribute your Happiness” campaign on Diwali Festival (India). It was also breaking clutter and touchable campaign where convey message of happiness.

There is a little lack in new campaign that campaign is much focus on jingle than data presentation and data presentation is also showing in little fast speed where viewers may not get much time to go through it. It can make much better if data execution and jingle both worked well. But, here people will more like jingle than data, but it should be need to focus on both. Data representation is also one of the U.S.P for this campaign.

However, the positive message is conveying very nicely with happiness that gives enthusiasm as well as inspiration too. Another important thing is that rival company Pepsico has not executed any new year campaign as well since many time Pepsico is not came yet.

Open Happiness!!!

Happy New Year!!!

2 Minute Break V/s 1 Minute Break And Viewers get Benefit

Entertainment break is going to become small now a day in order to maintain viewers interest. First, Start Gold Channel have been started “1 Minutes break” since more than 6 months ago and it has been got really good response. Because, the growth of television advertisement is growing and continuously 4-5 minutes advertisement making down interest of viewers. As well, many times viewers avoid watching full program or good movies due to advertisement bombarding.

1 Minute Break

2 Minute Break

Now, (Sony Entertainment television) SET Max has also started “2 Minute Break”  after Star Gold, overall  both of these channel are leading among the broadcast of Hindi Movie channel where its broadcasting continuously full day Hindi movie.  So, a “2 minutes break “ can also viable and viewers can get idea, as well as maintain their seat. UTV action channel is showing some different way , it is starting count down when 2 minutes remaining that viewers can get idea and coming back on same channel.

Due to reducing the break time, it is effect on advertisers also and they need to make plan accordingly. All Channels have to need to maintain their viewership as well as advertisers because both are very much important for channels and in absence of any one of them difficult to stay in competition. And, here 2 minute as well as 1 minute break can maintain viewership with advertisers.

Apart from both of these channel, other GEC channel have not started break in various half hour serial (Series), but It may be start or may not be. And, there is broadcasting more than 10 minutes advertise in half hour serial (Series). But, suppose they try to reduce break, it may chance to get high TRP with effective program content than at present TRP.

Star Gold is offering “1 minute” break while Set Max (Sony Entertainment television) is offering “2 minute” break, so what about others entertainment channel?

Will they start soon or not?

Share you comments

Star One channel is became now LifeOk

Star Group Channel Star one is now became Life Ok channel on 18^th Dec., 2011. Yesterday, it has been launched as well as also promoted by Bollywood Actress Madhuri Dixit; it was good launching with online live concert from 12.00 pm to 8.00 pm. As well, television promo & OOH have already been started since few days back; LifeOk will broadcast with all new GEC programs.

Star Plus has already been taken reposition by changing its logo on Diwali Festival time in India and, then Star Gold has been change logo & kept same one as of Star plus. But, Star one has made totally change name as well as logo with animated character & different colours.

Reposition is very important things where it needs to lots of work during changing logo, punch line, packing or else. Since 4-5 years, time is going to take reposition; many brands have already been changed its logo or change company corporate logo. If we talk about GEC channel, Zee Network (Zee Tv, Zee cinema etc.) changed. However, it has not being getting good feedback as well as not taken good reposition.

Website Link:- http://www.lifeok.com/home.aspx

But, here LifeOk channel name and program which will be showing, both have difference. It can not match perfectly. It can say that it might be trying to get different identity in order to take strong position. The important thing is that it can not say that LifeOk because, there has not been change in program categories compared to other GEC.

The meaning of LifeOk is that you are getting assure satisfaction, fully entertain, happiness, joy etc. with family or lonely. And, if you will analyze the program and watch program, Will it be give you LifeOk? The name of this channel LifeOk can be strong point where it will be take reposition.

If we are normally speaking about Life ok or if we will ask anyone that about LifeOk, quickly they perceived about health. So, the name is major directly related to Health instead of entertainment. However, still it can not say assure about that it will get success or not to take reposition and build up brand image because, it has just released now.

Will it get success and make really LifeOk of viewers or not?

Let’s see!!!

Innovative Promotional Contest by Tata Docomo

Since Tata Telecom has been tied-up with Docomo and entered in market with new avatar “Tata Docomo”, it has already been launched many innovative & breaking clutter campaign in telecom service provider segment in India. As well, every time coming with innovative & breaking clutter campaign. Tata Docomo is also being getting successively reposition in Indian market. It can say that Tata Docomo is 2^nd brand in India telecom segment that got success in reposition after Vodafone.

 Every consumers are speaking as Docomo or Tata Docomo but normally, I personally heard & observed that majority in Gujarat State (India) consumers are speaking word “Docomo” which is quickly catch in mind.

 For e.g. Excuse me “is there any new scheme available in Docomo?”, Do 50/100 INR recharge in Docomo, I want to buy Docomo pre-paid card, what kind of 3-G network scheme is available in Docomo like that.

Vodafone who has been made very much creative campaign esp. “Zoo zoo” concept and on that base Vodafone got huge response, established strong brand in market. After Vodafone Zoozoo concept, Tata Docomo is second one that came with other animated cartoonish type model & broke the advertising clutter. Each campaigning are conveying good & simply message to mass.

Recently, 2 weeks ago Tata Docomo has come out with new innovative campaign which is offering SMS-based contest for 28 days period; you have a chance to win Chevrolet Beat Car on every day as well as Yamaha YBR bike on every hour & talk time of 1 crore INR across 28 days where you have to do simply SMS of TICKET. We can say that this is one of the biggest consumer’s promotional SMS-Based contests where you have not to buy anything. This is totally free SMS-base contest, you have to do direct SMS & participate in this contest.

Normally, we are facing purchase base contest like you have to buy fix amount of purchase & on that base you get benefit of contest. Other service provider’s has not been launched such biggest SMS-based promotional contest in India.

Name of Contest: - Jeet ki Ghanti kabhi bhi baj sakti hai (Win of Bell can ring at any time)

Contest period: - 28^th November, 2011 to 25^th December, 2011 (28 Days)

What will b chance to win: - Chevrolet Beat Car on every day as well as Yamaha YBR bike on every hour & talk time of 1 crore INR across 28 days.

Launching Circle: - Across India except Delhi and Jammu & Kashmir. Unfortunately, these two are not included in this contest.  

Contest Eligible for: - Both GSM & CDMA pre-paid as well as post-paid Tata Docomo users can participate.

Advertisement Link: -  

http://www.youtube.com/watch?hl=en&v=hcdxMMkYqf0&gl=US

http://www.youtube.com/watch?v=N6t81HZ53xk&feature=relmfu

For more information about process of contest: - http://www.tatadocomo.com/jkg.aspx

Brand Campaign Strategy:- Christmas festival is coming and wish to reach more closed to consumers, this contest is very competitive where consumers do not have need to buy anything, they participate freely. Tata Docomo is always trying to come close with consumers, retain them as well as it has improved much in services too.

One important thing I would like to share you that Tata Indicom (Tata Teleservices Limited) all brands CDMA, GSM, 3G and Photon platforms will now be available under the unified brand Tata DOCOMO from 20^th October,2011. This is really good strategy has been used by Tata Telecom and Tata Docomo is working very well, acquiring market share, business revenue etc. than Tata Telecom.

Enjoy Contest & Be ready for prize!!!

Video on Demand by Tata Sky + HD: Great Innovation

Again great innovation and Always, since launching time to till date; it is always coming with innovation as per market demand and trying to make happy its consumers. Yes, it’s only “Tata Sky” which has evolved many innovative services with advanced technology as well as still further invention is going on n on in Indian DTH (Direct to Home service) segment.

Few days back, Tata Sky + HD (A part of Tata Sky) has come up with new service Video on Demand service where subscribers (Viewers) can easily entertain their favorite TV show of previous week, without recording. Yes, they can entertain favorite TV show with original broadcasting as well as without any personal recording. Even though, subscribers can also view old & new movies from Movie Library where over 500 to 1000 movies titles with multiple languages in HD quality.

The uniqueness is that very creative service where subscribers can watch previous TV show without any recording & also watch any movies from Movies Library by downloading from Tata sky serve. Before one month ago Tata sky has been launched promotional campaign on “Puchh Dala (Did you asked)” which has been focus on if you will ask, you will get good one, because many times consumers are not asking about scheme or budget  and they ready to pay whatever price. But, at that time to remove that inconveniency, Tata sky has been launched price conscious campaign with highly innovation.

As well, Tata sky has already been launched various innovative services where families can entertainment together. Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la” and moreover, that Tata sky is introducing its service with the consideration of family & always trying to makes happy to its subscribers.

Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV

Website Link: - http://www.tataskyplus.com/vod.html

Advertisement Link: - http://www.youtube.com/watch?v=Bk5L9V7wwXk

http://www.youtube.com/watch?v=zq2otu6k_Tc&feature=related

http://www.youtube.com/watch?v=NPH3OdYZixM

Video on Demand services is specially focused on those women who like TV show and many times, they like to watch repeat episode. Television commercial already started on various channel in which one young married woman asking in midnight to her husband that is he able to do anything for her, husband replied ‘yes’ whereas suddenly woman demand that she want to watch 4 days ago TV show. After replying husband, she felt sad & saying, everyone is telling right that after marriage people is changing themselves.

So, Tata Sky + HD have launched Video on Demand service in order to fulfill that demand/gap. And, we can also say that Tata Sky is finding gap, analyze consume behavior & their needs then coming with innovative/creative solution with advance technology.

No any other DTH (Direct to Home) service providers has launched such innovative & effective services in Indian market yet, and Tata sky is leading service provider in terms of introducing creative service in India. To provide much better service, Tata sky has also several call centers which is available 24 x 7 hours in total 11 languages that’s also give much brand strength.

EnjoY “Video on Demand” service with Tata Sky + HD !!! 

Keyword Strategy !!!

Keywords is became very popular word in online marketing / social media management. The whole world’s internet users are playing with various keywords while keywords are performing with mass online users. We are using number of keywords in a single day to get various kind of information. Today, Keywords is become most important tool for branding/marketing/promotion where SEO is play an important role with keywords.

 Online users are getting information on the base of “keywords”, they are input various keywords & get require information. There are few important things about keywords:-

(1) Keywords generate product –service awareness and customers/consumers can enable to reach to company.

(2) Keywords drive brand, build up strong brand image, brand equity which is being generated by SEO. If you are not set proper & right keywords, obviously, you will not get estimated result.

(3) Today, companies or many SEO or Bloggers are using various keywords to get more traffic, generate lead for business, and build up network. Tags the key words where users can directly reach to your website.

The most challengeable thing is “to set keyword”. Because, day by day competition ratio is growing and companies want to get higher ranking in search engine sites, more traffic etc. But, similar industry companies are using same keyword or Tags, the result will fluctuate and it may happen that you will not get good result.

Therefore, it must be developing strong keywords as per target market; as well any SEO is also requiring to continuously working on ‘to set keywords’. Creativity & innovations are also included in ‘Keyword’, so that it needs to more and more work on it. Keywords have much strength that enables to reach your goal if using it properly or strategically.

It needs to make a strategy on ‘keyword’ like brand strategy. A day will be coming soon where SEO or company will be make special keyword strategy and which will be familiar in whole world to like social media strategy, next will come keyword strategy…

Start “Keywords Strategy” & you will definitely get good result!!!

New Channel Coming with innovative concept: "SONIC" new channel by Viacom 18

Few days back, Viacom 18 has announced that it is going to launch new channel “Sonic” in India, and finally it has released 15th December, 2011 by Bollywood star Akshay Kumar and it can say that such channel is not available in India yet.  New Sonic channel is coming with strong content, innovative concept where viewers feel real enjoy as well as entertainment.

Brief “Sonic”:- Sonic will be targeting to 10-17 years age group young adult who loves action, animations. As well, today’s young adults prefer more actions where they feel excitement, becoming more enthusiasm even though; they are playing many kind of action games on their computer as well as they are demanding solid sound, high graphics & actions during playing. “Sonic” channel will be covering 80% animation content in programming show as well as all shows will be broadcasting in four language including Hindi. So, Sonic will broadcasting action-animation shows to young adult in Hindi market.

At present, there are few cartoons channels are available in India especially for kids below 10 years which are like Pogo, cartoon network, Nick, Disney channel, Hungama. But, Sonic will be very different channel that will be filling the mid-gap.

This will be fifth channel for Viacom 18 after Colors which is broad casting in GEC segment. Since Colors channel launching, Colors channel is getting huge response, good feedback and reached to 2^nd rank after Star plus. It has been also touched to first rank as well as today’s Colors, Star plus & Sony Entertainment are became strong rivals with each other.

Viacom 18 is a basically joint venture between Viacom Inc. and Network 18 group. Viacom 18 has brands Colors channel, Mtv channel, Nick channel & VH 1. Now, Sonic will be coming soon in Indian market.

Target: - Sonic Channel is targeting 10-17 years young adult.

Channel base: - Action, Adventure & Animation program

Tagline of Sonic: - Thrill. Guts. Glory.

Website Link:-   http://www.sonicgang.com/

On Air Show: -  Sonic will coming with on air shows like 'Shaktimaan', 'Kung Fu Panda-The Legend of Awesomeness', 'Jackie Chan Fantasia', 'Kong', 'Power Rangers' and 'Supastrikas'. Live action shows and blockbuster films will complete Sonics’ content line up.

Purpose & Strategy:- In order to coming with new innovation, filling gap, after getting good response from Colors channel, aim for expansion with strong content that can build up corporate image too. It will be beneficial for both viewers & advertisers. Advertisers can promote brands as per target market or related to young-adult group.

ATL & BTL activities will start soon in order to generate awareness about channel. The most important thing is that online marketing / social media networking will be best medium to get aware about “Sonic” channel.

Right now, we can not say surely about its success but it has definitely chance to get success due to innovative concept & strong content.

Let’s see… 

Enjoy New Look of Google Home Page: Big Innovation

Glad to hear that Google has come up with new look again. Today, it found the new look on Google home page. It seems look nice , awesome symbol & graphics that gives additional impact in user's mind. 


In old look, there were tool bar like G+, image, Maps, Orkut, Webs, Gmail in single raw top of the home page. 


While in new look, you will see on left side "Google " will be written with down arrow key, and then you will see tool bar as well as you can go more also for more tool bar. 

Google New Look 

It has made really nice change, and before it has been made change in Gmail, Gmail looks has been totally changed and it feels like 3 D graphics.

Same way, Google gives really highly impact. Everyone slowly have been doing change or adding services.

(1) Yahoo has made change its home page and came with new look now. It has been added free movie services, change the location of advertisement

(2) Gmail came with new look

(3) Facebbok has made lots of change in services , it has added various tools.

(4) Twitter has added few services or new activities

Many corporate companies are changing their brand logo or corporate logo. We can definitely say that  " Today's Consumers/ Customers want something new, additional, innovative etc. "


Enjoy new look of GOOGLE... Nobody can enable to beat Google services, its really very strong. Google word is coming daily on the tongue of World's all people once in a day. 

                                                  That's the Google !!!

Microsoft, Intel, Apple & Google Android: Master Blaster of Technology

Well-Known Master Blaster Players of Technology, all of these players have change the whole technology scenario, they have brought revolution in technology, and still they are evolving more advanced technology day by day. Nobody can able to beat them because they have already done great records/points/runs; As well they are still growing ahead & more ahead.

Difficult to say that where will they reach, what will be aim/object of them. It can also say they have been created “Technology world”.  They are always coming with innovative & more advanced technology.

We all know them very well, and even many people are speak about them daily at least once in a day. 

Yes, the players are Microsoft, Intel, Apple & Google Android.

Microsoft has been started its operating system with Window 95, Window 96, Window 98, Window XP SP2 & SP3, and then now came with Window Vista, Window 7 & Home premium. Even, it will be coming soon Window 8 by next year.  As well, it is market leader in operating system. Window XP was one of the successful operating system in market before Window Vista & Window 7 came. However, still it is exist at many places in market.

Intel is market leader in processor against rival AMD processor. Intel has been started with Pentium 1 processor to Pentium 4, Celeron M inside, Quad core, Intel duo 2 core & core 2 duo, and now Intel i3, i5 & latest i7 processor which is well-advanced technology. Intel duo 2 core & core 2 duo both have been performed well, established good brand image too. Still, both are available in lower-mid range PC. And, now Intel i3, i5 & i7 is became one of the advanced family for Intel.

Apple has made lots of change in technology, from iPod, iPad, iPhone smart phone, iPhone 2, iPhone 3 and iPhone 4 even iPhone 4S recently launched in India. As well, iPhone 5 will be coming soon by next year & iTV will be also launch by next year soon. Great expansion & innovation by Apple, yet we don’t know that how many will be coming more new technology.

Google Android has release its operating system and getting good feedback from users. Android has also covered good market and it may be more effect on rivals too. Android has started operating system 1.6 to now latest version 4 is available in market. Android OS majority is use in mobile handset especially.

Conclusion point:-

My conclusion point is that about today many advanced technology are introducing day by day as well as consumers are also attracting towards advanced version.

So, what will about previous version market like Intel core to duo, Intel i3 processor, Android OS v2.2 or 2.3 or previous version, Window XP, Vista, Apple iPhone 2, iPhone 3 etc.? Consumers willingly desire quality products & price.

Today, it may price high but, many consumers are ready to pay willingly price against getting Value for money. Companies are continuously launching advance technology and you just assuming that today i7 processor, tomorrow it will invent new one. Then what will be about i3 market in future? Mostly consumers prefer new technologies which enable to perform well.

Will previous version discontinue from market? Or will company close production by strategically like now Window 95 or 96 not available. It’s like everything is coming for short period of time and get good business then moving toward new technology.

The same thing is happening with LCD & LED concept. There may be not much difference in price between LCD & LED. And, it has found that LED is good which is saving power consumption, good for eyes than LCD. Consumers are moving fast towards LED. 

Will it be possible that LCD market reduce in future?

What will be position of previous version?  Share your views!!!

"Jaago re , Jaago re, Jaago re..Awakening by Tata Tea 25 years Old brand

Tata Tea 25 years old brand is celebrating silver jubilee with India as well also one of the leading company in Tea segment. Almost Hindustan Unilever Ltd & Tata Tea both are dominated in Indian tea market. As a corporate brand TATA, very strong brand equity, trusted brand and Tata always trying to fulfill its commitment towards consumers.

Tata is always ahead in CSR (Corporate social responsibilities) activities, always try to connect with Indian Nations by conveying good message to Indian people. The uniqueness of Tata is about whenever it will be promoting any brand with Indian nation, you will be assure finding that first phase of campaigning promotion with Indian nation then 2^nd phase of campaign will be on Tata brand.

The strategy of Tata is always focusing on consumers from lower class to upper class people & gives value for money too.

Recently, Tata Tea has launched new campaign “Soch Badlo (Change mind) with Jaago re (Awakening)” whereas “Jaago re (Awakening)” campaign was getting huge response when it has been launched in 2009, still it is getting positive feedback, and taking good initiatives towards politics, corruption issues. From starting to end, the concept and message is being always same, maintain consistency with innovative campaign. Each campaign touches your heart, because it shows real facts about India.

Tata Tea brand Punch line:- “Jaago re (Awakening)”. You can also visit website http://www.jaagore.com/site/

25 years Silver Jubilee new campaign: - “Soch Badlo (Change mind, thoughts)”.

The brief about “Soch Badlo (Change mind, thoughts)” campaign:-

Daily, Indian people are reading news about scam, corruption and same thing has shown in campaign, a man has lost hope about Indian nation, his mind became negative towards country due to scam, manipulation, corruption etc. And, telling his wife to make tea soon, and then suddenly track change.

Role of woman empower, wife is telling about how to making tea, when water is boiling, then it will have strength, sweetness that the same message is conveying about India. Likewise, India is boiling, and will come strength; sweetness then the colours will be change of India. The conclusion is about think positive, change your negative mind. Drink Tata tea, will be getting strength, sweetness and change the colors. India will be changing soon.

The voice over saying “ 25 year old brand Tata tea salutes to 64 year old brand India.”

Advertise Link: - http://www.youtube.com/watch?v=Uc0za3ig0kA

“Jaago re (Awakening)”:- The concept about awakening created in order to generate awareness about election, votes and remove corruption.  Good initiative taken by Tata tea and especially campaigns are promoted by youth where youth are awakening to Indian people during election, avoid corruption with Tata tea brand portfolio.

Tata tea brand portfolio includes Agni tea, premium tea, gold tea & life which are covered together in each campaign.

Jaago re (Awakening) campaign link:-

(1)    http://www.youtube.com/watch?v=Rq_YoSvx_-0   (Tata tea)

(2)    http://www.youtube.com/watch?v=M5ECJrnqPcI

(3)    http://www.youtube.com/watch?v=YK26IH0dIPg

(4)    http://www.youtube.com/watch?v=DnKJCZOdDc4&feature=related

(5)    http://www.youtube.com/watch?v=eztJd4Iwwi8

(6) http://www.youtube.com/watch?v=EoJtOLKi_QE (Promotion with 3 idiots movie)

(7) http://www.youtube.com/watch?v=AJboblD7EJA (Got 1 Billion vote)

Market Players:-

There are numbers of more than 300 brands in the India whereas dominated by HUL and Tata tea which have presence in all pack size and price variants The other major players – Duncan’s, Eveready, Goodricke,  GPI, Waghbakri, Girnar, Sapat, Dhunseri,Mohini, Society, Marvel etc. have strong regional presence.

Among the other players, Gujarat (India) based Wagh bakri tea is right now strongly competing toward HUL & Tata tea, Wagh bakri has already covered 7.5 % market share.

Conclusion: - The way of 25 year celebration Tata tea brand with India which is really good by conceptually, it will be giving more strength & trust in consumers as well as brand. Same way, other side, Tata salt is promoting with punch line “Desh ka namak, Tata namak (Country salt, Tata salt) “.

 Jaago Re... Awakening !!! with Tata Tea

Wednesday Bazaar ! Naye India ka Bazaar ' Big Bazaar'..(Future Group). New Logo

The Future Group, Big bazaar is biggest hypermarket and one of largest retail chain in India which is also operates other retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone. The Future Group currently owns 152 Big Bazaar stores in the India. Big bazaar has already built up strong brand image in retail chain segment. The first three Big Bazaar stores were launched during the festive season in 2001 in Kolkata, Bengaluru, and Hyderabad (India). Since then, 151 more stores have come up in 90 cities across the country in India. And, now, it is running very successfully in market.

Recently few days ago Big Bazaar has come up with its new look and going to redefine in Indian retail market. It has already been completed 10 years in Indian retail industry where it has been offering wide range of brands to consumers with competitive price.

Big bazaar has started with beautiful brand campaign “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”, it was getting huge positive response and established brand with this campaign. The core competency of Big bazaar is “price strategy”, it is always focus on price strategy and on that basis campaign got huge success, as well still it is getting. It is offering very competitive price that economic & socio-economic class can afford. Many other big companies’s have started to diversify in retail market (Hypermarket) at that time.

Old Punch line: - “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”.

New Punch line: - “Naye India ka bazaar (New Indian market)”.  It is focusing on New India because, since 10 years Big bazaar is providing large amounts of products to Indian consumers, As well India is now moving step ahead day by day with new era.

Advertisement Link:- http://www.youtube.com/watch?v=KZcMR1WhoA8

It has made very little change in logo of Big bazaar, it remain same color, font, looks that will maintain same image in mind of consumers. Again, it’s a good strategy of logo development. If you will compare very close between old logo & new logo, you will find difference.

New Logo

Old Logo

Total Indian Retail Market: - Rs 18,673 billion (US$ 401 billion) Indian retail market entails only 6 per cent of itself as organized retail segment as of 2010. Hence, there is a great potential to be explored by domestic and international players.

Supermarket & Hypermarket Players: - Big bazaar (Future group), More (Aditya Birla group), Big mall & Reliance Retail (Reliance Industries), Star India Bazaar (Tata Group), Shoppers Stop Ltd and many mores.

Brand campaign strategy: - The USP of Big bazaar is always coming with innovative promotional offers in 365 days, also offering very competitive price, exchange offer. Big bazaar is always focusing on promotional branding (BTL activities) with the print media, Radio and Television. However, it has used very less campaign on television commercial.  

Promotional Campaign:-

 Wednesday Bazaar  Unique Campaign

Wednesday Bazaar  Unique Campaign

The most reminisce campaign “Hafte ka sabse sasta din (Economical day of week) means Wednesday Bazaar” which recalls every time when Wednesday coming. And, you are looking every Wednesday advertisement in newspaper with sometimes promotional pamphlet also.

 It can also say that Big bazaar has evolved Indian retail market.

Enjoy with Big Bazaar, Happy week!!!

WINTER WAR - II

Chyawanprash concept: - Basically, it is Ayurvedic health tonic which makes you healthier, maintain your immunity system & make it stronger, gives lots of energy and rejuvenator. The Chyawanprash is mixer or composition of pure Ayurvedic – herbal elements, originally the word Chyawanprash came from Rishi Chyawan at the ancient time. Chyawanprash is also known as chyavanaprasha, chyavanaprash, and chyavanaprasam as well widely used in India. It is also known as ‘Elixir of life’   because it gives highly nutrition’s.

And, Chyawanprash is widely use in India at the time of winter season; it can be useful for everyone from small children to aged. Now, winter season is starting slowly and Chyawanprash is also available in Indian market.

Total Chyawanprash market: - Rs. 400 crore at the end of year 2010

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Objective: - The main object is to make strong immunity system, remove illness/weakness stress, makes you energizer & rejuvenator.

Market Players: - Dabur Chyawanprash (Dabur), Himani Sona chandi Chyawanprash (Emami group). Both are rivals and other brands like Jeevanprash, Amritprash (Emami group), as well many substitutes’ products are available.

Dabur Chyawanprash (Dabur group) is market leader which has hold over 70% market shares.

Segment & Target market: - Dabur Chyawanprash is focusing on whole family as well corporate, before it was promoting specially for kids and teenagers. Dabur Chyawanprash can consume anyone age group.
Same as like Dabur, Himani Sona Chandi Chyawanprash is targeting family as well as corporate people. It can consume anyone age group people.

Celebrity endorsement: - Dabur Chyawanprash is endorsing by Bollywood star Amitabh Bacchan for Family target & especially for kids and teenager, it is endorsing by cricket star Indian Skipper M.S.Dhoni.
Whereas Himani Sona (Gold) chandi (Silver) Chyawanprash is endorsing by Bollywood star Shahrukh Khan.

Brand Campaign & Strategy:-
(1)  Dabur Chyawanprash: - Since many days, advertising campaign has already started on television commercial which is endorsing by Amitabh Bacchan. And it is targeting on Family that conveying message it needs for everyone. A very very old and premium brand Dabur Chyawanprash which holds 70% market share and still running successfully in Indian market. The strategy has used that focus on about manufacturing from many Ayurvedic elements/ingredients which gives you energy; remove illness, strong immune system. The punch line is focus “Zaroorat Hai (It needs)” build up strong brand image and really consumers are buying in winter season.
While Indian Skipper M.S. Dhoni is endorsing it for kids & teenagers, Dabur got good response, boost up its sales after appointed M.S.Dhoni. The other strategy that first time, Dabur has launched Chyawanprash in two delicious variants Orange flavor & Mango flavor because, variants is giving additional taste and it can also use in summer season. Mostly, kids are lover of variants/flavor.

Advertise Link: - http://www.youtube.com/watch?v=7NiKQuD7ct8 (Flavored/Variant ad)

http://www.youtube.com/watch?v=rUEpnXTDdzQ (Dabur Chyawanprash)

http://www.youtube.com/watch?v=3IUS-rzQW_Q&feature=related

(2) Dabur Chyawanprakash Sugar Free: - Dabur has extended its brand portfolio and launched Chyawanprakash Sugar free which is specially targeting on Diabetic people. So, now diabetic people can easily consume it in winter season and keeps body healthy because its sugar free.

Website Link: - http://www.dabur.com/Products-Health%20Care-Chyawanprash

(3) Himani Sona chandi Chyawanprash: - Sona chandi Chyawanprash is endorsing by Bollywood star Shahrukh khan that conveying message Sona (Gold) gives physically energy (strong immune system) & Chandi (Silver) gives brain energy. The punch line is focus on “jeeto jindagi ki har jung (Win each battle of life)”.  Today’s life is full of stress, tension and at that time you need Chyawanprash. However, Himani could not getting good position in Chyawanprash market, still continuous competing against Dabur. Yet, it could not settle brand image in consumers mind, due to lack of strategy, over the years Dabur already in market.
Emami has also launched Sona chandi Amritprash which is special for summer season that gives relief from hot and get energy.


 Advertise Link: - http://www.youtube.com/watch?v=H9YfaVU3tm4 (Himani Sona Chandi Chyawanprash)

Website Link: - http://www.emamigroup.com/Sonachandi-Amritprash

Will Himani Sona chandi Chyawanprash win war on this time? Will it be give much effect on Dabur?


Let’s see…

WINTER WAR - I

Little little winter season has started, but more n more winter brands are available in market. Market is much care about human skin where lots of skin care products are available cosmetic as well as ayurvedic.

Skin care segment covers moisturizing creams, body lotions, butters, serums, scrubs and face-washes which promise benefits that range from instant fairness to better moisture, protection from the sun and anti-ageing.

Total Skin Care market: - Rs. 4600 crore  (All figures are at end of year 2010)

Boroplus antiseptic cream (Emami):- Annual sales over Rs. 200 crore, which is second largest in fairness segment.

Fair & lovely (HUL):- Annual sales over Rs. 1000 crore, which is market leader in fairness segment.

Segment & Target market: - Boroplus antiseptic cream is focusing on socio-economic class & targeting mass people include lower, lower middle & middle class. As well Boroplus winter fairness cream is focusing on young women/girls, age group 21-30 years.

While Fair & lovely is focusing on upper class & upper – middle class which is targeting young women/girls, age group 21-30 years.

Winter Fairness Cream Major Players: - Fair & lovely, Ponds white beauty, Boroplus, Vaseline white petroleum jelly, Nivea, Lakme and others. These all players are playing either in cream, lotions or petroleum jelly but all of these are direct or indirect influence with each others in market. 

Emami has also launched other skincare brands such as MalaiKesar, Vasocare and PureSkin which are playing in niche market.

Ultimately, all of these brands are keeping healthy fairness, nourishes skin, protect from dry skin & even from sunlight also.

Here, I will represent about only two major brands Fair & lovely and Boroplus.

Celebrity endorsement: - Boroplus antiseptic cream is endorsing by Bollywood star Amitabh Bacchan while Boroplus winter fairness cream is endorsing by Bollywood actress Kareena Kapoor.

Fair & lovely winter fairness cream has not any specific brand celebrity.

Brand Campaign & Strategy:-

(1)    Boroplus Antiseptic cream: - Since many days, advertising campaign has already started on television commercial which is endorsing by Amitabh Bacchan. The overall strategy is focus on protect from cold/ winter. The voice over Amitabh is conveying message “To protect 50 crore Indian people from cold, Boroplus antiseptic cream “Safed Tika (white spot)”.   The Slogan & punch line “Safed Tika (WhiteSpot)” which is very nice that builds up image in mind of consumers. Originally, this campaign has also been created by November 2010 last year. To recall brand, it has started again on television commercial and which conveying message for mass people at various location.

Advertise Link: - http://www.youtube.com/watch?v=FbrQC6CFaI8&feature=related

(2)    Boroplus healthy & winter fairness Cream: - This healthy & winter fairness cream is endorsing by Bollywood actress Kareena Kapoor since many years. This brand is directly compete with Fair & lovely winter fairness cream. Boroplus winter cream is promoting with its three unique selling proposition “healthy fairness, healthy moisturising & healthy protection”.

Advertise Link: - http://www.youtube.com/watch?v=ALHfzPpZoms&feature=related

(3)    Fair & Lovely Winter fairness cream: - The strategy is appealing towards consume of cold cream that does not giving fairness. Cold cream is giving you fairness, so use fair n lovely winter fairness cream that will give you more fairness & nourishes skin.

Advertise Link: -  http://www.youtube.com/watch?v=p7hVtl37lm8

Conclusion: - Different strategy is being used by Boroplus & Fair n Lovely, the target is about fairness & nourishes /moisturizing skin. Fair & lovely brand is market leader despite of it has no any celebrity whereas Boroplus two sub-brands are endorsing two big celebrities.

 Yes, Emami has also launched fair & handsome cream fairness (For Men) which endorsing by Bollywood star Shahrukh Khan. And, For men fairness cream is market leader in men segment.

Don't go away...Winter War - II coming Soon....

Traffic, Traffic, Traffic !!!!! Social media Traffic..

Every where social media, users are using social media by various purpose, Social media have made change the communication era. Social media have evolved the road where every people are engaging with each other at least once in a day and sharing much more various things.

If we talk about marketing point of view, Social media became an important medium where companies are using social media as a part of their strategic planning. And, Social media has got success to developing profile SEO (Search Engine Optimization), SMO etc. who are working special on social networking sites as well as promoting products, update company information etc.

“Traffic” word is become very popular for Social media, Companies are playing with “Traffic” and Social media are generating “Traffic” (Users). 

Yes, only one question that How to get traffic?  And companies are using various strategies on this question and promoting products, generate business / inquiries, build up relation, update company information/ news etc. Social networking sites Facebook, Twitter, LinkedIn, Stumble, Diggs, Blogs, Google + etc. are playing key role to gather traffic and products promotion. Million of users are available on these sites and day by day they are increasing.
 In fact, Social media is more useful to build up strong network, sharing market information, maintain relation, you can keep in touch with your clients; update your business portfolio 
worldwide etc.

But, when companies are using social media & getting traffic, they are expecting business result in terms of generate inquires, convert into final prospects. Getting more traffic does not mean that it will gives instant business.

Getting more traffic will be giving you result about your products awareness, company information etc. And, once you build up your network, business will definitely generate. So, it needs to understand more about use of Traffic.

Social media is more about entertaining purpose than professional. If you will think about how your business can entertain towards users, you will be getting huge success.

“Use Business entertains strategy.”  And Social media will generate more traffic.

Don't be confuse..."BlackBerry" or "BlackBerrys" !!!!

Yes, never be confused about BlackBerry Brand because, there are two BlackBerry,
Both BlackBerry are playing in Premium market and targeting upper class, corporate, rich consumers.

Would you like to know more detail about BlackBerry? Let's BlackBerry will be introducing to you:-

(1) BlackBerry is smart phone that we all know very well,
(2) While the other BlackBerry is playing in Man's wear garment segment and targeting to premium market. Recently BlackBerry Textile brand has made reposition in market and already started television commercial campaign. It has made change in corporate tagline and again come up with new tagline in market, means it is now trying to focus on right target market and will be taking reposition.

Overall, today time is going to make update your brand because, consumers behavior, perception, needs, taste, brainstorming, consciousness towards brand or price etc. are changing frequently.

Old Tagline: - Sharp. Smooth. Sure
New Tagline: - "Go Sharp" and trying to revive again in premium market. This new tagline is perfect suit to this brand.

Website:-
(1) You can visit website of BlackBerry Smart phone: - http://in.blackberry.com/

(2) You can visit website & TV ad of BlackBerry Textile: - http://blackberrys.in/About-Us.html

Old Tagline of Textile Brand BlackBerrys

New Tagline of Textile Brand BlackBerrys

BlackBerry Smart Phone Logo

Normally, when people speak about BlackBerry, we perceived about smart phone or we always understand about smart phone.Because, BlackBerry smart phone is very well known and one of the leading brand in market. 

So, here it may difficult for Blackberrys Textile brand  to revive  or rejuvenation in market.

Let's see..but you don't be confuse...That's nice..

Old is always Gold !!! Remember your old days and Enjoy old Advertisement

(A) There are some brands which were failed or still existing in market.
(B) There are some brands which have been taken reposition.
(C)There are many brands which can not forgettable, it gives reminisces frequently.
(D) There are brands which have not changed its "Jingle or Punchline", changed in picture/ visualization, character, music but not in jingle or punchline, Character.
(E) There are brands which were either exist or out dated, still we can not forget it. Existing brands are playing in market and already built up brand equity in market. 

I would like to share all brands of television commercial which brands are much much much OLD & STRONG. 

(1) Nerolec Paint:-  http://www.youtube.com/watch?v=sPRKzwdEfVs  (Nerolec)

http://www.youtube.com/watch?v=GH250XZXD8U&feature=related   (Nerolec old ad)

(2) Cadbury Dairy milk:-  http://www.youtube.com/watch?v=FVChyy_moiM&feature=related  (Cadbury)

(3) Vicco Turmeric :- http://www.youtube.com/watch?v=E86h7NxUJ6k  (Vicco turmeric)

http://www.youtube.com/watch?v=yZq10WlFQlk&feature=related  (Vicco turmeric)

http://www.youtube.com/watch?v=BXe6yJ-0Fe8&feature=related  (Vicco Vajradanti)

(4) Pan Parag:- http://www.youtube.com/watch?v=iR_cb6ts2s4&feature=related  (Pan Parag Old)

(5) Complan:- http://www.youtube.com/watch?v=t-fysFHfBYM&NR=1 (Complan old)

(6) Bajaj :- http://www.youtube.com/watch?v=xEV8MWd1p3M&feature=related (Hamara Bajaj)

(7) Parle-G :- http://www.youtube.com/watch?v=5D4PBN0OzuE&NR=1  (Parle-G)

(8) Lijjat Papad :- http://www.youtube.com/watch?v=dhKMjnMUJCU&feature=related  (Lijjat Papd)

(9) Amul Corporate:- http://www.youtube.com/watch?v=RW9DSUbZX34&feature=related  (Amul old )

http://www.youtube.com/watch?v=pdCpLkYE28k (Amul New )

(10) Rasna :-http://www.youtube.com/watch?v=FA3qi17Xfpw&feature=related  (Rasna Old)

http://www.youtube.com/watch?v=vKRSQx_HefQ&NR=1  (Rasna Old)  "I LOVE YOU Rasna"

http://www.youtube.com/watch?v=PKV-DkgRm8M (Rasna new )

(11) Surf Excel :- From this ad, "Dag achhe Hai" brand has established.

http://www.youtube.com/watch?v=tNE3l2LPiEY&NR=1  (surf excel old)

http://www.youtube.com/watch?v=mi4yKET-tBg&feature=related  (surf excel old)

(12) Hutch & Vodafone:- Remember Pug (Dog), Hutch is now Vodafone.

http://www.youtube.com/watch?v=6K_XlxHxG0c&feature=related  (Vodafone)

http://www.youtube.com/watch?v=FVtAWFmq5q4&NR=1  (Hutch is now Vodafone )

http://www.youtube.com/watch?v=rK5sbACxwM4&feature=related  (Hutch)

(13) Fevicol:- http://www.youtube.com/watch?v=Xep4RftkRdo&feature=fvwp&NR=1  (Fevicol)

http://www.youtube.com/watch?v=hUc4iKIAPV8  (Fevicol)

http://www.youtube.com/watch?v=wlNsItbse5g&NR=1  (Fevicol)

http://www.youtube.com/watch?v=Q-wQpWwQnAg&feature=related   (Fevicol)

http://www.youtube.com/watch?v=xGDrgaOP5OM&feature=related   (Fevicol)

(14) Lifeboy soap:- http://www.youtube.com/watch?v=CHXaYXecsCg&NR=1  (Life boy)

(15) Videocon Washing machine:- http://www.youtube.com/watch?v=tEVpsjivJVQ

(16)Dabur Lal Dant Manjan:- http://www.youtube.com/watch?v=ep5-bwrtKY4&feature=related

(17)Tata tea:- http://www.youtube.com/watch?v=ZSK1cL13NO8&NR=1  (Tata tea)

(18) Zandu Balm:- http://www.youtube.com/watch?v=NssIEzYeBVo&feature=results_main&playnext=1&list=PL4379458070380F6E

(19) Bournvita:- Tan ki Shakti man ki Shakti Bournvita, old ad

(20) Nirma washing powder Nirma:- Dudh si safedi Nirma se aaye...........Sabki pasand Nirma..

I hope, you will enjoy and remember old days, i assure you will smile also in some advertisement. But all brands are strong.

Enjoy....