Now, Its Time of VODAFONE & Its Innovative Services AND (- AIRTEL)

Brief:-
Competition is going great between all telecom service providers after entering "Uninor". Uninor also coming with good strategy to enter in market and cover mass people. Each and every service providers have its own competencies. Lets we can talk about major competitors VODAFONE V/s AIRTEL.
Both brand has taken change their logo (Vodafone bought hutch) and recent this year Airtel change its corporate identity. A time was there before 2009, Airtel always came with innovative VAS service; good network, creative campaign, amazing ideas, and other were following AIRTEL ideas at that time. And now, we are not getting such things from Airtel.

No. of Players:- Vodafone, Airtel, Reliance, Idea, Videocon, Tata Docomo, Uninor, BSNL (Major competitors)
Strategy part:-
(1) Vodafone:-  Since Vodafone has bought the hutch company, immediately taken an op of IPL season-1 and did aggressive branding, channel road block strategy was done by Vodafone. And suddenly Vodafone is became success in reposition of brand. Otherwise, it was very difficult to change its corporate identity in the mind of consumers. It was challenge taken by Vodafone, to remove the brand name HUTCH from the market and established Vodafone. This task has got huge success.

Vodafone has executed each strategy carefully and on right time against huge rival Airtel. Hutch was very strong brand and difficult to kill that brand, but Vodafone did it. Then, slowly one by one strategy was executed with new Vodafone dog, new jingle, which was the first phase to establish the brand.

Then again IPL season came and coming with "Zoo zoo" branding, very new concept, creative idea, great mascot, all zoo zoo campaign has established strong Vodafone brand. Each and every Indian people were liked all zoo zoo campaign, advertisement, service message by Vodafone. Again at that time Vodafone executed right time strategy and made it succeed as well as made stronger brand.

IPL was made very lucky for Vodafone. And then, slowly Vodafone change its tagline and make it new           ” (Power to you) " . So, Vodafone has taken very carefully each steps and executed each strategy very timely.Yes, we are regularly getting new innovation, creative ideas, silent ad but clear message from Vodafone side. Vodafone is now coming with innovative VAS service. Recently, it has launched "Take borrowed from your friends" campaign.
Link:-   http://www.vodafone.in/pages/tvads.aspx

Vodafone each services campaign like, night call, IPL-3, bonus offer, Vodafone delight, call at 10p, mobile number portability, Vodafone 3G, 3G launch pad, IPL-4, Low mobile balance services etc. all are good campaign , breaking clutter campaign and people feel good.

(2) AIRTEL:-
Now, Airtel is going down and also not coming with good services as well ideas in terms of branding part. Overall Vodafone beat to Airtel even though Idea, reliance is going good. Idea cellular services, Tata Docomo is now coming with good campaign even Uninor as compared to Airtel.
Recently this year, Airtel has made change its corporate identity (logo), which is not getting much good response in mind of consumers. Airtel old logo was really good and strong brand.
New logo is not yet set in the consumers mind.

New logo

Old Logo

Now, we are not getting any new service from Airtel like Vodafone, even brand awareness is not working well. Airtel is showing just its new corporate identity as compared to service. So, we can say that Idea, Tata Docomo is executing regularly good service to stay in competition.

Enjoy..VODAFONE

Everybody's Heart Say "KUCH MITHAS HO JAYE" by CADBURY

Yes "RAKSHA BANDHAN" Festival is coming and everybody's heart say "KUCH MITHA HO JAYE" , SHUBH ARAMBH"  by Cadbury Dairy Milk. The campaign is already started of cadbury dairy milk for upcoming festival "Raksha bandhan".

Brand:- Cadbury Dairy Milk (Cadbbury)
Target:- Family and festival
Punchline / Tagline :- "Shubh Arambh" and "Kuch mitha ho jaye" (For Festival).

Strategy:- 
Really we can say that very strong brand build up by Cadbury Dairy milk on specially Festival Occasion. And Cadbury brand has made change the trend in the mind of consumers. Brands has focus on "Mithas" in terms of celebration , build up good relation, occasion etc and definitely reached in heart of Indian people.
Since the campaign has started with punchline "Shubh Arambh and Kuch mitha ho jaye", brand is growing very well, strong brand image established in the mind of consumers, very emotional campaign. Even small children are also saying" kuch mitha ho jaye", they have remembered very well. Brand has target teenage, young, and aged people (Covered Family) by various ways.

The brand message is : On each and every occasion, festivals, Indian people should celebrate with Cadbury "MITHAS". This is really good idea, brand strategy as well as message and strong brand equity. people like to see each cadbury advertisement.
If i am not mistaking, many people has remembered the old cadbury advertisement "Kya swad he zindgi me" (A young girl happy in cricket stadium
(Link:- http://www.youtube.com/watch?v=vXYK-KivZWg

Cadbury is reached in everybody's heart and when any festival is coming, we remember dairy milk at least once and now today's many people are buying dairy milk. Those people who are not buy , still they remember and feeling good. 

Family pack of cadbury dairy milk is really attractive, innovative, theme based (Festival)..amaizing idea ..successful brand, never stop..
Link of new ad :-
http://www.youtube.com/watch?v=YxRclNjiYHc&feature=related

Again Everybody's Heart Say "KUCH MITHA HOJAYE".....ENJOY FESIVAL

Great Innovation + Break market clutter + brand extension + Make more Strong Brand Equity = HAJMOLA (MINT MASTI)

Brief:- Yes, great innovation made by Dabur company ,Brand Hajmola. Dabur entered into confectionery candy segment and mad innovation Mint base candy + Digestive. so, we can say that this is really innovation and first candy in India Digestive + Mint base. Dabur has launch new product"Hajmola Mint masti" recently to extent its Hajmola candy brand portfolio as well as to build up strong brand in market.

New product launch:- Brand "Hajmola Mint Masti" candy by Dabur company

Segment :- Dabur entered Confectionery  segment

USP and innovation:- First candy includes "Digestive + Mint base"

Mint candy market:- Total mint base candy market Rs.500 crore

No. of market players:- Perfetti van Melle (Chlor mint), ITC food (Candyman & Mint O-fresh), Cadbury (Halls), Parle (Clovemint), Nestle (Polo) and other some local players.

Brand leader:- Perfetti van Melle (Chlor mint) , hold 20 % market share in mint bas candy market. And then ITC and Cadbury followed 2nd -3rd position major.

                                            

Strategy Execution:- 

We can definitely say that it is good challenge taken by Dabur and it is not easy to break the other branded mint candy. Dabur has targeted majority young adult male. Dabur will break the clutter of and increase the competition for other mint candy brand. This brand "Hajmola Mint masti" is multipurpose use digestive + mint and for Dabur this is core idea to break the market. Today, dabur Hajmola are  available in 2 flavor digestive candy "Aam and Imli". From which "Imli flavor has 75% covered while "aam flavor 25 %.

Hajmola digestive tablet has 60 % market and 40% market of Hajmola candy.Hajmola itself is very strong brand  in digestive candy market and for Dabur it is easy to push this new mint base brand. Dabur will give good effect in market. Majority consumers (young,corporate proffessional young are using mint base brand after smoke (esp.chlor mint). For Dabur, it is very good opportunity to cover and break the mint candy market.

Tough Challenge will be for Dabur (Hajmola Mint masti) and Other competitors brand. Let see Dabur will get success or not.......

Ways to sustain in competition = NOKIA (connecting people)

BRIEF INTRODUCTION :-
We all know about mobile handset market, its scenario, overall market trend, demand etc.Mobile handset market competition is going high as compared to brand growth. Day by day new entry is also increasing and every company is finding various ways to sustain in market, cover market share from other brand or untouched area etc. Not only in mobile handset but also in telecom service providers. Both are facing same situations.

Today, everyday we are facing an advertisement of various mobile handset in which "PRICE with lot of features" very important factor. Majority all brands are focus on Pricing part and giving advertisement full page or half page in news paper. Whereas NOKIA a leading brand started to using different strategy to to sustain in market as leader.

No.Of Players in market :-(Includes only middle class,lower class, upper middle class related mobile, not includes HTC,Hitech,Black berry etc.)
Nokia, Sony, Samsung, Videocon, BPL, LG, Motorola, Lava, MAxx, Micro max, Karbon,Spice, Intex, Zen mobile, Airfone and others

Strategy Part:-
Majority all mobile brands are using pricing strategy by various ways. Today also Nokia is no.1 brand as well as brand leader in market. However, the overall market share is going down , it has reached around apprx. 56% near. which was 75% before 2-3 years ago. Samsung and Sony, and other new comers brand covered very good market. Samsung has majority covered and broken the nokia share by introducing aggressively various economical range with lot of features.

Still Nokia is fighting continue, Nokia is always showing the good customer service and that is the core competencies of Nokia. Before some years, ago there was problem in Nokia battery BLC-5 and at that time Nokia has won the trust of Indian people by giving good service.

The situation again Nokia has started using more customer care services "Nokia Priority Partner"
Nokia has already launched various 3 campaign of customer care Priority partner. When we are buying any mobile handset, lot of questions raise, we compared with other mobile, compared features,guarantee, uses, battery problem etc.we are finding by ourselves on internet, to friends etc. So, to solve various queries,problem, Nokia is there. Nokia priority center is giving to you all solution of Nokia problem.

Sometimes it happen that many other showroom or retail outlets can not able to give proper answer. So at that time this will help us.

Here is advertisement link, you can check:- http://www.youtube.com/watch?v=75lZWnGGExk

Conclusion:-
To stay in competition, Nokia are using differentiation strategy and Customers is first priority we all believe, Nokia is doing really and always keep connect with brand.
Just before few days there was debate on "Which is the best mobile brand"? Majority answer was Nokia ans samsung
Share your views......