AIRTEL now Touching YOUTH'S Heart = Har Ek Friend Zaroori Hota Hai

Yes, Air tel has launched very touching , feeling as well as emotional campaign on youth based. And almost youth's like this campaign and jingle .." Har Ek Friend Zaroori Hota hai".. Airtel has made twist and entered on youth market by focusing "FRIENDSHIP" concept.

Overall ideas and concept is really nice. Each and every word of jingle made by script writer or lyrics really nice for build strong bran in mind of youth. Ideas is all about "Life me dost zaroori hota hai and whole explanation given in jingle that Why is it Need? "

After changing the corporate identity by Airtel, there are came some overall negative impact Tin market. So, to avoid that impact  and to build up strong reposition in mind of consumers Airtel has made twist as well as target to Youths.

Link of ad:-
http://www.youtube.com/watch?v=IxGZlXyG100

Each and every service providers are now making strong competency in market by various ways...Like
Vodafone more focus on VAS services
Air tel is more focus now on youth as well as emotional touching to attract consumers..
Uninor is focus on price conscious  etc. so by different way , all brands are taking position..

Airtel has choose right segment of youth because Today's youth are very crazy, more advanced,fashionable, lovable etc as per modern time as well as still there are huge opportunity in this segments. Branding is not only important  but service is much more important. If branding campaign is getting good response , it does not mean that brand won.

Therefore, service is much more important after branding.

Let see, will Air tel be get good position in mind of youth? Will it be covered market share ?

Happy Reading...

Brand Sun feast Dark Fantasy Biscuits...What you feel?..

Brand:- Sun feast Dar Fantasy by ITC ltd.
Punchline:- Escape into one
Segment:- Premium barnd segment
Competitors:-  burnburn, hide & seek and others

About Sun feast brand:- Since ITC ltd has launched Sun feast brand, it is getting good response as well as success to build strong brand image in to mind of consumers. Overall strategically , this brand is working good against its rival brand (Snacks and Food).

Core Competency of ITC ltd:-  what kind of ITC is using strategy? Once ITC is launched any segment brand then it is doing only brand extension in same segment but different product. This is the main strength of this organization.Brand success and failure is different things.  For example:

(1) Sun feast biscuits brand:- Under this name various types of segments biscuits are available with range, flavor etc.
(2) Bingo brand:- same as above like sun feast
(3) Classmate brand (Stationery segment) :-  Notebook, pencil, pens, full scape book under same name Classmate
(4) Vivel brand Personal care:- soap, shampoo, face wash, face cream etc..

So, this is strength of ITC.. Consumers have to remember only one thing  either "Sunfeast, Classmate, Vivel or Bingo" and shopkeeper can understand easily.

Again the brand Dark fantasy campaign started against rival hid & seek as well as  burn burn. Actually, we can not say exactly that they are competitors because all these three brands are very different. yes, we can say that they are effect therefore it can called as substitute. All these brands are into premium segment but still they have different identity as well as totally different.

Link of ad:- http://www.youtube.com/watch?v=PBXvWH_ce98

http://www.youtube.com/watch?v=-5rrmI3I028

Brand Campaign;- As per my opinion , i feel some lack of branding for this brand, there is lack of brand message or establish brand. This advertisement campaign is showing some opposite effect. If you will analyze both of these advertisement very carefully, you will find the some mix of other product. Both ads are different flavors (pineple & chocolate). From starting to end point, it is shown  part of British time, feel like king and queen as Britishian , the location also same like palace , decoration, and ultimately feeling like sweet, romantic and fantasy taste. The whole advertisement are without any voice over as well as only background music, body gestures.At the end voice over say "Escape into one".

What kind of lack:- Sometimes, it can feel like condom advertisement. While it has shown slowly chocolate on biscuits, it shows clearly some level sexuality as well as same thing while person was tasting the biscuits. it can success to shown as premium segment but, still the lack of proper branding, its establishment and message. At the end of ad, parrot as well as dog both are feel say something that you can easily understand after watching ad.

To promote biscuits is very difficult  against competitors. Lot of things we have to require to think. Because one common thing "Taste" that every brand will show. Still, apart from it, it can need more clarity.

Happy reading...

What a Communication Style & Branding in KBC - 5

Yes, KBC 5 is opened with 5.34 avg. TRP on 15 August and getting good response in show. There has been made lot of change and entered many new concept. Even Amitabh is also doing effective communication style which is very helpful to attract the viewers. This season he is doing good communication style as compared to his past KBC show. Not only Amitabh but also Sony has executed good branding strategy, branding space for their client (Sponsors).

Hereby, i am representing some points of branding from starting show to end of the show. How they are promoting show, create an entertainment atmosphere and branding :-

(1) Jackpot question sponsored by Idea ..you can sms answer. As a telecom partner Idea cellular. So, in phone freind lifeline also use the music of idea.

(2) Then "Fastest Finger First" sponsored Swift brand. You will at bottom place small icon for 10sec. when this round is start. It will written "Swift" Swiftest Choice. 

Then when any contestant will select for play KBC, suddenly again Swift icon will come written by "Swiftest Mover" for 10 sec. When contestant will walk and reach to his/her  hot seat at that time this icon will come. Swift choice to Swift mover.

(3) When game will start , computer screen is co-sponsored by Samsung. When Amitabh will ask question, angel of camera focus on both computer screen and branding of "Samsung Smart Tv" which is used by Amitabh as well as contestant.Camera is shown continuously small part of screen on which written Samsung Smart Tv.

(4) When game will start, Amitabh will announce or speak word  "Shubh arambh" and brandig will start of Cadbury dairy milk. Cadbury is presenting and main sponsored. Even on break time, while Amitabh will say that "dont go away....at that time L-shape cadbury branding.

(5) When contestant leave the game, suddenly again  in L-shape Cadbury dairy milk will come as" kuch meetha ho jaye".

(6) Idea as telecom which is using in phone friend lifeline, jack pot etc.


New Concept and Communication part:-
(1) As new concept and communication part, the role of Amitabh is very big to attract the viewers. He is taking view from supportive person of contestants, create more entertaining atmosphere with game etc. by Effective Communication. And this type is nice as compared to his past show.

(2) The other thing is that during the game Amitabh is calling to family or friend member of contestant and contestant is talking few minutes with family member.

(3) One type of question is fixed for every contestant, the question is like to listen music and then give an answer.

Ultimately, everyone love and happy with Amitabh bachhan. Contestant feel happy either they win or not , but to meet with Amitabh is enough for them. Overall, it is strategy for attract the viewers.

To finding the different way of communication and branding strategy is very much important. TRP is also important but This time KBC 5 is coming up really new way with lot of concept, ideas on 15th August........

T20 means TOP 20...Its good strategy

Yes, India TV is came with some different concept and also compete against other Hindi news channel. India TV is compete against its rival Star news, Zee news, IBN 7 , CNBC Awaz, AAJ TAK etc. All of these channel are many times became no.1 on various program.
They are fighting with TRP rating and showing some evidence in various corporate business magazine, news papers etc with Analysis of Graph. Mainly the fights between Aaj Tak, star news, IBN 7 and sometime Zee news.

India TV Concept and Strategy:-
Normally, each channel has its own strategy to stay in competition same like other brand. Channel is also one type of brand. Normally, people are views all channel as well as aware with its. A time was there, when Aaj tak was very famous and no.1 brand in news channel , at that time i think Rajat Sharma was also joined in aaj tak after Zee Tv. But within few years many new channel are entered in market and broke the Aaj Tak market. Nobody could beat at that time but now aaj tak is also going up & down situation.

I have found some specialty in India TV that it makes some different with other channels. You may be know about it ..There are few program as mentioned below (program are Monday to Sunday):-

(1) TOP 20 News without break (T20) :- duration 8.00am to 8.30am daily
(2) 10 Sahar and 10 khabar:- 4 days in week and 2 times in a day
(3) 5 minutes and 25 news:- Daily and 2 times in a day


The name of show is really nice and also nicely executed. I always found very good attractive words from India TV Voice over while they are speaking questions on issues. Right now, every news channel are using Voice over still You will most like India TV Voice over. And at least once, you will willingly listen and watch it. Its really good strategy and others channel not using such things. All of above mentioned program is without break program which is core competency. Today, majority people are avoid advertisement.

There is also some negative impact towards India TV channel, because many news or program are not good, very strange as well as meaningless.But, still India Tv is running very well and able to compete very strong.

All the best it for new innovation.