Cadbury Dairymilk "Shubh Aarambh (Auspicious Beginning)"

Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty & brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers).

The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing. Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “Value for Money”.

Recently, Cadbury Dairymilk has released new TVC campaign with innovative & unique concept that conveying message “Shubh Aarambh (Auspicious Beginning)”. Although, both TVC campaign are co-relate with social responsibilities.

(1)    College Ragging (Brief about Campaign) :-  The TVC has shown about students are taking ragging in college, they calling one boy & telling to join with other boys. That boy is start to giving a piece of Dairymilk to everyone before he joined. Someone is asking to boy that why this Dairymilk or for which purpose you are giving us? Boy replied that his mom is telling “Take Sweet before going to start any new work”. Then everyone is going to hug that boy & they become friend. At the end of this campaign, voice over is coming up with tagline “Shubh Arambh (Auspicious Beginning)”.

Advertisement Link: -  http://www.youtube.com/watch?v=yVns046DbkU

(2)    News of Pregnancy (Brief about Campaign):- The TVC has shown about a lady who is pregnant & thinking about how to give good news to her husband. She is trying to speak various ways by looking towards mirror and when she is speaking that she want to eat some sour things. Meanwhile, her husband has heard that she spoke. Lady shocked by looking towards husband and suddenly telling that she want to eat sour things. Husband going to take & when he is coming back; he is giving a piece of Dairymilk and telling her that “First take some sweet before starting a new life”. At the end of this campaign, voice over is coming up with tagline “Shubh Aarambh (Auspicious Beginning)”.

Advertisement Link: -  http://www.youtube.com/watch?v=rFq7M1vUIgU&feature=relmfu

Conclusion:- Today, brand “Cadbury Dairymilk is coming with various TVC campaign which is targeting to different consumers with only one message “Shubh Aarambh (Auspicious Beginning)”.

Brand acceptance and loyalty level is growing day by day. As well, brand is giving positiveness in the mind of consumers by continuously focusing on “start any new thing with the piece of Cadbury Dairymilk, it will give good result”.

Another important thing is that brand is trying to keep much closer & making strong relation with each other. And, always coming with effective strategy & execution that maintain brand equity, every regular interval (including festival), brand Cadbury Dairymilk is coming with new campaign & recalling “Shubh Aarambh (Auspicious Beginning)”.

Share your views … and make your everyday “Shubh Aarambh (Auspicious Beginning)”. 

Google + V/s Facebook V/s Twitter = Redesign

Google + has decide to revamp its design and come up with new look & simply features where users can understand easily. Yet, Google + could not get healthy feedback as it was expecting as well as also could not attract users as compared other social media rivals. As well, despite of unique & innovative concept of G+ , users were not satisfyinng of usage & they were getting inconvenience during operating.

However, G + has already  crossed 90 millions subscribers within short spsan of time.But, as a part of social media the important thing is that how much time is being spent by users on G+ against rivals Facebook, tiwtter, Klout etc. And, overall users are not spending that much time on G+ as compared to other rivals.

Even though, Facebook has also made changes in its look and intorduced new features too.


Alomst within 3-4 months , all social media brands have been made change and come up with new look in market like Facebook, Twitter, Klout, youtube as well as yahoo & Gmail have also made change their look. It can definitely say that today’s time is going for repositioning in each & every sector. Till, lots of brands have made change their corporate identity (includding logo,tagline, name, color etc.) and still going on as per consumers demand, behavior, buying pattern etc.

G+ has launched  worldwide in June 2011, now quickly going to revamp its design & features despite of G+ has not complete 1 year.But, it may not give any negative impact on corporate brand Google. Yes, it may give negative impact on G+ if redesing will not be getting success.

NEW LOOK

Actually, this si not good thing that within few months brand has required to change it identity. It can say that here due to lack of brand development, G+ required to revamp design. Overall concept & features are unique & innovative but the only things is that users feeling inconvenience & difficulty to understand.

Within short span of time, G+ has crosed over 90 millinon subscribers which can be good thing. But, how many number of users are spending healthy time on G+ that is very much important in order to sustain in market &build brand equity in market.

If you will analyze, you will be finding assure that users are spending healthy time on Facebook, twitter, klout than G+. And, users are really enjoying Facebook as well as twitter very much in terms of entertainment & business purpose.

G+ new design looking similar like Facebook where position & features structures remind Facebook page.

Let’s See, how G+ new look will give impact & attract to users and will it be get success or not after redesign!!!

Share your views…

What an Idea Sirji......

What an Idea Sirji? A very well known and already built up stong brand image in the mind of consumers. Very catchy and funny punchline. Even though 8-10 year old child can able to identify brand Idea (Idea Cellular:- Aditya Birla Group) from punchline “What an Idea Sirji”. As well as the words like “No idea” then Get Idea “ also well known that automatically recall the brand Idea.

Ideaalways coming with creaive branding campaign which is endorsing by Bollywood Star Mr. Abhishek Bachchan. Though, Idea could not achieve good market sahre yet as compared to Vodafone & Airtel . Brand Idea is followed by Vodafone & Airtel, however Idea is continuing its efforts in order to reach maximum consumers.

Since 3G seriv e intorduced in Indian market, Idea is being continued with 3G serivce campign. It has already been intorduced various 3G serivces campaign in India which is being endorsed by Mr. Abhishek Bachchan. On otherside, Voddafone, Airtel, Reliance have also been intorduced 3G serice campgininnitially. But, now only Idea is standing on 3G serivce stage whereas other rivals are focusing on different serivce.

Reecently a week ago, Idea has intorduced two new apps on 3G phone (1) Google Goggle apps and (2)Mosquito Repellent apps

(1) Google Goggle Definition:- A visual search application for Androids and iPhones from Google that identifies objects by taking their pictures. Artworks and books are matched by their images, while stores, buildings and landmarks are identified by their image combined with the GPS and compass coordinates captured by the phone.

To know practically log on :-  http://www.google.com/mobile/goggles/#landmark

Ultimately, your 3G phone will find any address or details through “Image” which is taken by phone or availabe in phone.

Advertisement Link :-  http://www.youtube.com/watch?v=ME5gl_WU7is

Campaign Brief:- Mr. Abhishek is entering in heaven and meanwhile security man asking “Who are you”? and Mr. Abhishek Bachchan is introducing himself by taking photo and search in phone,and  searching result come whereas it has written “Sirji”. Promptly that security is identifying  Mr. Abhishek Bachchan.  And, at the end security man also asking that what are the other things come?.

So, overall campaiging execution startegy and concept is really nice. However, due to short time perios, it feels little lack in understanding the service Google Goggle apps where Abhishek is taking his photo and showing search result, so that moment is little fast or not understaning quickly.

But, overall the branding campaign and strategy is really nice. Idea has an good opportunity because yet no any other rivals has come up with such apps. If rivals (Airtel, Vodafone or Reliance) are offering then, It may chance toget lack of awareness. And,People will believe that only Idea is offering such service, other service provider are not offering.

(2) Mosquito Repellent Apps:- Now, it becomes more easy that you can remove mosquito through your 3G / smart phone.How technology works that through mobile phone, you can reduce or remove mosquito instead of any other repellent.

There are two most leading and well-known brands All Out & Good Knight repellent playing In Indian market. In that substitute, you can use your 3G phone with Mosquito repellent apps.

Advertisement Link:-  http://www.youtube.com/watch?v=-9l6PbDGP38

The funny thing of campaign is that at the end of this Television advertisment “A man saying that now Mosquito “All  Out” while Mr. Abhishek Bachchan is replying “Good Night”. That means both are indicating to brands “All Out Mosquito Repellent” and “Good Knight Mosquito Repellent”.

The one thing is good that Idea 3G has intorduced new apps and try to make differentiate against rivals. But, it is difficult to say that how much % such apps will work clearly. Because, Mossquito repellent apps first time introduced by Idea and it can not say assure that it will get success or not in India.

However, Idea has introduced with good efforts and trying to make it success. Today, there are enormous and variou kinds of Apps availabe in Indian market as well as world wide too.

And, still many more apps are in under process, which will coming soon that we may not expect.

Let’s see what Idea will Change Life !!!