McDonald's Gol on Viral...

Being a part of digital marketing strategy, Viral marketing strategy has evolved social scenario & moreover today things are becoming viral on daily basis by using various social medium. There are 4 factors through which has been sprouting entire global scenario and digital marketing came into the picture as a Social Media Marketing:

All of these factors are extremely co-related wit h each other or it can say that digital marketing strategy is incomplete without these four factors.

Overall I did observed & analyzed that the right time of Viral marketing strategy can be on any festive season or events where there is huge chance to get an effective result of brand/rebranding or repositioning, get mass traffic & engage with your customers  as well as can convey message precisely.

McDonald’s Gol is being on viral since beginning of FIFA World cup 2014 and already been achieved gol by introducing an innovative campaign for French fry box packaging along with apps on YouTube, Twitter, Facebook, Google+ & many other social media. On the right time, McDonald has been executed an influential strategy  & furnished creative sports shape artwork in 12 French fry box which gives augmented experience of Football game those who are lover & having passion of Football. Moreover, boxes are available in total 119 markets across the globe.

Packaging 12 artwork Fry box

Commercial Campaign:- http://www.youtube.com/watch?v=-T7zyezBkuY

This 1.51 Minutes commercial already viewed by 52.42 Lacs people globally and commercial is conveying message with McDonald’s Gol apps that any one (Age of people) can play football who have spirit of playing. An amazing & unique concept created by McDonald by launching Gol apps where people can play easily football game & feel experienced like real game.

McDonald’s Gol App:- http://gol.mcd.com/en.html

Two things must be consider before executing & during plan of Viral Marketing Strategy:

(1) Content and (2) Visual image/video with precise message. If these both will accurate & effective, assure your brand will be extremely on viral and cross million people. It must be an essential to engage customers in viral marketing.  Here is mentioned FIFA World Cup 2014 analysis:

It is clearly shown most engaged top 5 countries, hashtag & social mention analysis & usage volume, response on Facebook FIFA official site etc. This analysis stats is playing vital role during campaign plan & accordingly you can make revised strategy too.

Go on Viral with Visual..

“Content Strategy Develop Brand

 Viral Marketing Strategy Build Brand

 Social Media Marketing Strategy Build Brand Equity….”

Veg Wash + : Vegetables & Fruits Cleaner

Today, things are becoming customized globally as like demand. There are two types of aspect behind it: 

(1) Companies are introducing customized products & create the demand for same and 

(2) Consumers/Customers are demanding customize where companies need to create customize product.  Why is it becoming an essential to introduce? Because consumers are looking for convenience apart from brand, quality & price. Here, I would like to emphasize again the same concept which has been highlighted in my earlier post and it is most decisive part for new product development as well as strategic planning.

Overall the scenario is like that consumer can churn easily to either rival brands or substitute brand where they can get not only value for money but also feel convenience of which they have desired. Today, consumers have enhanced alternatives during the buy any products in any categories like personal care (Including cosmetic items), oral care, automobile, food & beverages, health care, herbal care, electronics, apparels, Jewellery, Home appliances, Financial services etc.  There are available ample of multiple advanced features in all above mentioned categories where consumer can feel convenience and still it is adding more features at regular interval as demand being created & the same being introduced into the market accordingly.

Pune (India) based Brand Veg wash+ (brand from Autodynamic Engineering Pvt. Ltd.) which is cleaning vegetables & fruits from bacteria, chemical pesticides & preservatives, organic pollutant & dirt which cannot remove through natural water stating by Veg wash+ and has initiated campaign on print media. The same product of brand ‘Good Home Vegetable & Fruit Wash’ has introduced in March, 2013 by TTK healthcare.

Print Campaign

Brand Veg Wash+ & Good Home Rivals 

Brand Veg Fru Wash - Rivals

Though, the concept is innovative however, this product is not much aware in Indian market. There is an opportunity & market potentiality to develop brand. But it must require to plan specific BTL (On ground) promotional strategy in order to create mass awareness & how product works. 50% (Appx.) of Indian food (Vegetables & Fruits) products being contaminated & More than 98% (Appx) consumers (Including all class people) are cleaning vegetable & fruits by natural water in India, hence it is not easy task to change consumer mind for such product acceptance & this product is more influential towards women. So strategic plan & execution (BTL Strategy) must be accordingly where target audience (Women) can cover & get trust towards products. Otherwise concept will remain void & worthless.

Market Players: - Veg Wash + (http://vegwash.co.in/), Veg Fru wash (http://www.vegfruwash.com/), Good Home Vegetable & Fruit Wash and few more local players.

It’s become an easy to enrich brand but difficult & challengeable task is to make brand loyal & royal until consumer will not feel convenience. Initially, they may buy brand 1-2 or few more times but if they shall supposed to be getting rival or substitute brands with additional advanced features, definitely they shall  be going to try it & slowly churn into it.

Hence, brand strategy planning & execution must be towards “convenience” for consumers/customers because it will cover entire aspect like price, quality & brand. Just need to focus on “how can consumer feel convenience? Try to understand their psyche level during conversation, understand the market gap between consumers thinking level (Product which they desired) & product when they looking, observing & analyzing before buying.

Let’s see whether brand Veg Wash + can create hype in India market or not!

Customize = Convenience = Customers/Consumers